NH Collection is set to enter the New York City market and North America for the first time with the opening of NH Collection New York Madison Avenue. The hotel takes inspiration from 1920s Renaissance Revival architecture and channels New York’s Golden Age of Advertising to create an elegant, vintage vibe. The brand brings along its European flair for additional touches of eclectic elegance throughout the property.

The hotel encompasses nearly 300 guestrooms, most with views of the city. The presidential suite offers a terrace with views of the Empire State Building. Guestrooms feature handcrafted furnishings and a sophisticated color palette.

On-site dining and drinking options include a swanky cocktail bar with handcrafted cocktails, and a tea room serving afternoon tea alongside sweet and savory snacks.

“We are very pleased to be marking this new milestone opening in New York, raising our value proposition in the city with the introduction of our upper-upscale brand, NH Collection. The new NH Collection New York Madison Avenue embodies the spirit of this concept in the broadest sense: exceptional and meticulous attention to detail, first-class services, innovative premium products and next-generation technology, combined to create an unparalleled experience,” said Hugo Rovira, managing director, Southern Europe and the United States, NH Hotel Group.