Cruise lines constantly one-up each other with a dizzying array of unique diversions and offerings on board and ashore. But roller coasters, water slides and rock-climbing walls aside, what many cruisers really want is a good drink. And as the world’s third-largest cruise company, with a laser focus on its beverage programs, MSC Cruises knows a thing or two about how to pique palates on the open seas.
On MSC Euribia, named for the ancient goddess who harnessed the weather and constellations, original artwork adorns the decks and the hull. At its Helios Wine Maker, a sleek, high-tech wine bar, state-of-the- art dispensers line the walls, serving around a hundred options in tasting portions or full glasses for thirsty oenophiles seated at multitouch tables. Digital coasters display information about a wine’s history, grape varieties and region, while master classes and tastings offer an even more immersive look into what’s in your glass.
Prefer barley, malt and hops? Hit up Oceanic Brewery on MSC World Europa, the line’s first brewery at sea, located within the Masters of the Sea brewpub. It’s a collaboration with Italy’s Baladin Farm Brewery, whose master brewer, Teo Musso, created three beers crafted with desalinated water: a pils, a bitter and a wheat. Brewed year-round while the ship sails, they’re available exclusively on tap at the brewpub and other bars on the ship.

© MSC Cruises
MSC’s latest offering, World’s Greatest Bars, brings some of the most renowned global bars onto ships for six-month pop-ups to give guests the opportunity to sample the elevated technique and creative concoctions from the world’s top bar stars. The first iteration launched in April, with award-winning Barcelona bars Paradiso on MSC World Europa and Sips on MSC Euribia.
Spirit and cocktail fans can also take part in whiskey, gin, vodka and rum tastings on many of MSC’s other vessels, as well as cocktail demonstrations included in the itinerary of onboard activities. While classics like daiquiris, mojitos and spritzes remain popular, the gin and tonic is having a moment, with flavor combinations including jasmine/rose and lemongrass/ginger prepared with craft gin and premium tonics; anyone opting to go spirit-free can sip a passionfruit variation made with a gin-like alcohol-free spirit.
Beverage-focused excursions at port stops continue the journey into grape and grain. On Bermuda, guests can take a sunset cruise on the Great Sound to learn about Gosling’s Rum, during which they’ll taste three rums, learn how to prepare the iconic Dark ’n‘ Stormy cocktail and discover the secrets behind the Bermuda Rum Swizzle. On a Duval Crawl, they’ll witness the energy and variety of the bars and pubs on Key West’s main drag. And during a mixology session on Cozumel, margarita lovers learn how to make chocolate, seasonal fruit and traditional versions of the tequila tipple, then sip them alongside a tasting of tacos.
While drink selections obviously keep cruisers’ tastes (and current trends) top of mind, they’re also somewhat tailored to the region where a voyage sails. That includes the wine program, where Pinotage and Chenin Blanc pepper the list during a South African sailing, while Barolo and Bordeaux find their way onto a Mediterranean cruise.
For the ultimate floating drinks experience, book a cabin in the MSC Yacht Club, which includes amenities like a premium extra beverage package with high-end spirits and wines, premium cocktails, and Champagne, plus dedicated libations in lounges reserved for Yacht Club guests. Yacht Club staterooms are also stocked with complimentary wines, Champagne and even a guest’s favorite spirit. Now that’s the attention to detail worthy of raising a glass to Neptune.
Read This Next

Introducing
FX Excursions
FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.
#globility
Insta FeedDaily
May 23, 2025Up Your RV Game with All-Electric Luxury RV, New Gear
If you’re chomping at the bit to head into the wilderness and set up camp, we’re with you. For a dose of luxury, enjoy an off-grid adventure for up to seven days with the new Pebble Flow. With a sleek, aerodynamic futuristic profile, the Pebble Flow also boasts a dual-motor Active Tow Assist System to allow for pulling with an electric vehicle. Features include lightweight composite and sustainable materials; panoramic windows with a 270-degree view; convertible furnishings; and a modern, minimalist design aesthetic. The chef-inspired kitchen, silent HVAC system and spa bathroom provide travel comfort, and nature-inspired colors including Sky, Fern, Poppy and Sand add to the overall sense of serenity. Bonus: The Pebble Flow can sight, align and hitch all on its own, while The Pebble App and dual-motor drivetrain let you maneuver, reverse, park and position with ease.
Sponsored Content
Explore Europe with the Best River Cruise Line this November
Experience Europe from a fresh perspective with AmaWaterways, just awarded Best River Cruise Line by Global Traveler for the third consecutive year. Step aboard, unpack once and embark on a cruise through iconic capital cities and awe-inspiring landscapes. AmaWaterways' ships, which accommodate an average of just 156 guests, offer a spacious yet intimate setting. Throughout your journey, you'll enjoy exquisite farm-to-table dining; unparalleled service; and a variety of included excursions, from city tours for gentle walkers to thrilling bike rides along the rivers.
May 2025
May 23, 2025Relax, Rejuvenate and Heal at StolenTime
At the namesake luxury, 5-star all-inclusive resort in Saint Lucia, the concept of “stolen time” used to be reserved for couples escaping to canoodle, reconnect and perhaps rekindle in sumptuous accommodations during a romantic getaway on the lush Caribbean island. But when StolenTime by Rendezvous rebranded in late 2022 to welcome all adult guests and focus more on wellness, the philosophy expanded to encompass self-reflection, personal growth and enrichment. After all, time is our most precious commodity, one that’s finite and too quickly slips through our grasp; we need to find those moments that matter and make them count.
Daily
May 23, 20254 High-Altitude Hotels for Summer Travel
Travelers looking for a summer escape with less crowds and cooler temps should consider a visit to these four hotels in high-altitude destinations.
Sponsored Content
Royal Air Maroc Marks Five Years with oneworld: Strengthening Connectivity Between USA and Africa and Expanding Global Reach
Royal Air Maroc proudly enters its fifth year as a member of the prestigious oneworld alliance. Since joining in April 2020, RAM has demonstrated resilience during the COVID-19 pandemic, emerging as a dynamic airline that enhanced its digital services and expanded its network. The airline plans to grow its fleet to 200 aircraft by 2037, reinforcing its global presence.
Daily
May 23, 2025First Zetter Hotel in 10 Years to Open in London’s Bloomsbury Neighborhood
In early 2026, Zetter Hotels opens its first hotel in 10 years in London’s Bloomsbury neighborhood. The Zetter Bloomsbury will bring Georgian charm and elegance to life across its design-forward guestrooms and suites.
Hotel Nice Beau Rivage Review
eFlyer Reviews
May 21, 2025eFlyer News
May 21, 2025Raffles Hotels & Resorts to Debut in Mexico in 2029
Raffles Hotels & Resorts will debut in Mexico with Raffles Estera East Cape Resort & Residences in 2029, marking the hotel brand’s entrance in North America. Set to occupy a stretch of unspoiled beachfront in Los Cabos’ East Cape community, which extends from San José del Cabo to Los Barriles, the resort and residences will feature 60 guestrooms and 46 branded residences in the first development phase.
Sponsored Content
Sail Unique with Explora Journeys
SAIL UNIQUE: A New Chapter in Luxury Ocean Travel Imagine a place where modern European elegance meets the rhythm of the sea — where time slows down, and every detail is crafted to inspire connection and quiet indulgence. This is Explora Journeys, the luxury lifestyle ocean brand from MSC Group created to redefine how we explore the world.
eFlyer Deals
May 21, 2025Celebrity Cruises Launches Limited-Time Sale
Celebrity Cruises’ Spring Sale is a can’t-miss. For travel now until June 2, save up to 75 percent on the second guest and get an additional $400 off per sailing.
ShareThis