In early 2026, Zetter Hotels opens its first hotel in 10 years in London’s Bloomsbury neighborhood. The Zetter Bloomsbury will bring Georgian charm and elegance to life across its design-forward guestrooms and suites.

The property transforms six 300-year-old Georgian townhouses near Russell Square into a boutique 68-room hotel. Each guestroom features preserved, antique reclaimed floorboards and Victorian upholstery. The hotel will offer two suite types: One boasts a four-poster bed, freestanding bath, and bay windows overlooking the hotel’s gardens and British Museum; the other includes paneling, a half tester bed, bedside lamp created using 19^th-century Japanese mosquito net, and Turkish and Persian rugs.

Accompanying high-end British bath products from VERDEN in bathrooms are freestanding tubs and walk-in showers set against elegant tiles and marble countertops.

In addition to upscale guestrooms and suites, The Zetter Bloomsbury will offer a variety of communal spaces. Upon arrival, The Sitting Room welcomes guests with cocktails crafted by one of Zetter’s talented mixologists. On the lower ground, The Larder provides a private dining space for 20–40 guests, while The Drawing Room next door also serves as a culinary venue. For breakfast, guests can head to the light-filled Orangery, overlooking the gardens. The Orangery will host seasonal outdoor events like summer barbecues and chef pop-ups.

The Zetter Bloomsbury will join Zetter Marylebone and Zetter Clerkenwell.