According to a ValuePenguin survey of more than 2,000 consumers, 41 percent of Americans are members of a travel-related rewards program, which means more than half of consumers are missing out on opportunities to earn rewards, with 59 percent of Americans not taking advantage of any such programs.
The survey also looked at who is most likely to sign up:
- Men, at 45 percent, to 37 percent of women
- Business travelers, at 78 percent, versus pleasure travelers at 63 percent
- Gen Z has an overall higher participation in loyalty programs in general, but Boomers are more likely to belong to an airline, hotel or rental car loyalty program than other generations
- Two-thirds of consumers with six-figure household incomes are members of a travel loyalty program
When it comes to brand loyalty, airlines lead the way as one in four Americans say they have a preferred airline. Southwest was No. 1, at 26 percent. About one-quarter of respondents are members of a hotel or resort loyalty program, with 7 percent loyal to a cruise line and 6 percent to a rental car company. And three out of four consumers say the pandemic did not impact their loyalty to their favorite travel brands either way.
Forty percent of travel loyalty program members pay for at least one of their programs, through annual fees on a travel credit card or co-branded airline or hotel card. Almost 20 percent say they’ve paid for frequent-flyer miles as well.
Overall, the majority, at 82 percent, believe loyalty programs are worth it. Click here to check out the full results of the ValuePenguin survey.
The Hotel AMERON Zurich Bellerive au Lac, forged from the collaborative efforts of interior design firm Monoplan AG and other cutting-edge design firms, bills itself as a celebration of the 1920s and ‘30s aesthetic. The story behind it is compelling as the building dates to 1928 and has connections with the early days of Switzerland's movie industry. However, there are several fun Mid-Century Modern and late 20th-century design touches in the public and private areas. Clearly, it's going for the "modern luxury" vibe Millennial and Gen-X business and leisure travelers look for when seeking a quality smaller property with a great location.
History and culture are etched into every corner of Greece. Beginning with its language, the oldest written language still in existence, and moving from the traces of passing civilizations and religions to pre-historic findings and works from many movements, there’s a wealth of culture to discover on your next trip to Greece.
InterContinental New York Barclay is the perfect spot for luxury in the heart of Manhattan. With the 1946 Package, enjoy a two-night stay in the Penthouse Suite, an exclusive InterContinental75 cocktail lesson with a mixologist, 75-minute couples massage with Zeel, a movie screening on the Penthouse Suite terrace with classic films from the year of InterContinental’s birth with a premium 1946 vintage wine to enjoy.
GBTA’s Convention 2021 will bring the business travel industry together for the first time in a long time. Once again, you’ll learn and connect with experts and each other, along with discussions with leading thinkers, entrepreneurs and change makers addressing the issues that matter most.
Kennebunkport Resort Collection created its inaugural Hotel Week offering irresistible savings. Nov. 12–21, five hotels will offer promotional room rates, as low as $99; special dining offers; and unique classes, such as oyster shucking and more. Daily resort fees are waived, resulting in up to 50 percent off the standard daily rate.
Seabourn recently announced the name of its second new ultra-luxury purpose-built expedition ship: Seabourn Pursuit. The name reflects the passion of expedition travelers to seek out and explore natural wonders and destinations through activities around the globe.
This holiday season, escape to the Caribbean with Celebrity Cruises and reconnect with family and friends in luxurious accommodations that make you feel right at home. Savor globally inspired cuisine designed by our Michelin-starred chef, paired with the most awarded wine collection at sea. Elevate “me time” with a soothing spa treatment sure to renew. With both long and short cruises to celebrate in December, and even three special Ultimate Holiday Cruises that sail over Christmas and into the New Year, the time to gift an experience and create unforgettable memories is now. Celebrity Cruises’ Always IncludedSM pricing — drinks, WiFi and tips — ensures a seamless, carefree vacation with the ones you love.
Though the Chicago area has been my home for decades, the view from the Water Tower Suite on the 26th floor of The Ritz-Carlton, Chicago made me gasp. I had admired Chicago’s dramatic skyline many times, but never from this angle. Through expansive windows, the skyscrapers of 900 N. Michigan Ave. and the John Hancock Center, now named 875 North Michigan Avenue, rose to my right. Far below, the landmark Chicago Water Tower nestled in a ring of trees. One of the few survivors of the Great Chicago Fire, a turning point in the city’s history being remembered on its 150th anniversary in 2021, the Gothic Revival relic resembled a fairy-tale castle in a children’s playset.