Name: Mert Dorman
Title: Senior vice president, corporate marketing & distribution channels
Company, city: Turkish Airlines; İstanbul, Turkey
Number of employees: 24,075
Recent project: Corporate Help Desk
First job: Financial consultant, Aviva Life and Pensions
Little-known fact about you: I graduated from Istanbul University with a bachelor’s degree in economics and hold a master’s degree in business administration from Marmara University.
What innovations/initiatives do you foresee in the industry over the next years? The rapid evolution of customer-focused commercialization and technology paves the way for corporate travel management to evolve seriously. Companies that still handle travel management in a traditional manner must change now, and this substantial need will further manifest itself in the future. Living in the digital age means renovating all offered services and products by continuously evaluating them.
Big data will change the way we analyze information to make smarter travel policy and buying decisions. Turkish Airlines Corporate Club is developing the ability to manage data to understand traveler preferences. As the world gets more sophisticated in the identification and analysis of big data, it will be able to provide more customization focused on individual needs like never before. As an industry, we will be more creative in finding ways to personalize the flight experience to the specific needs of business travelers.
Best career advice you’ve received: To have specific goals is, by far, the best advice I received. A specific goal is one of the great motivators for high achievers, along with a well-prepared schedule and discipline in achieving that goal.
What advice would you give someone starting out in the field? Follow your passion and do what you love. It is not realistic to build a career in a role or industry you don’t love and look forward to every day. In the corporate travel sector, my advice is to think outside the box, take calculated risks, be prepared for unexpected problems so you can solve them in a calm manner and be open to continual education. Success in corporate travel opens a world of opportunity to widen your horizon and create a network of important connections locally and internationally while giving you the chance to see the world and explore different cultures.
Mert Dorman as a Traveler
Favorite travel memory or story: My first trip across the Atlantic to the United States helped me realize air travel made the globe more connected. From that first business meeting in New York to exploring places in California I only thought I’d see in movies, the ease of travel from one side of the globe to the other inspired me to follow my passion for aviation and corporate travel.
One travel tip you cannot live without: Book early and book often. Given the range of problems that can happen at any time, it pays to book travel arrangements as soon as possible and not leave anything to chance.
Best advice for business travelers: Even a small issue while traveling has the potential to greatly impact business, so choose an airline you trust to consistently provide the most comfortable experience and reliable service. In a world where every second matters, travelers can’t afford mistakes, delays or other unexpected events and need a trusted partner with products and services that matter and a network that reliably gets them where they need to go.
About Turkish Airlines
What is the Turkish Airlines Corporate Club? The Turkish Airlines Corporate Club is one of the world’s most extensive corporate loyalty programs designed especially for passengers who travel for business. Our vision is to continually innovate with products and services that meet our customers’ expectations and needs.
What benefits can travelers expect from membership in the Corporate Club? Our Corporate Club offers special benefits such as exclusive discount and baggage advantages, free cancellation, free upgrades and exclusive access to CIP Lounges with economy tickets. With free membership, travelers can increase their comfort and lower their expenditure without any annual commitment.
Over the last three–four weeks, Portugal made significant strides in slowly, but surely, reopening the country for travel. As of May 18, Portugal further loosened restrictions by ending the country’s COVID-19 State of Emergency status while continuing social distancing.
oneworld is an alliance of 13 world-leading airlines committed to providing the highest level of service and connecting you to more than 1,100 destinations around the world.
United Airlines introduces United CleanPlus, a partnership with Clorox and the Cleveland Clinic. The company is committed to putting health and safety at the forefront of the entire customer experience, and hopes to deliver an industry-leading standard of cleanliness. This partnership brings together Clorox and some of the country’s top medical experts from the Cleveland Clinic to help guide United Airlines’ new cleaning, safety and social distancing protocols.
At FXExpress Publications, Inc., we can’t wait to #ComeBacktoTravel, and we can’t wait for the travel industry and others to #ComeBacktoGT. Join us over the next several weeks as we entice you with photos from some of the places we’re most excited to visit. Take a visual journey through some of the Florida Keys’ most breathtaking sights with us, just in time for the June 1 reopening.
Since 1970, Goway Travel has been committed to providing customized travel experiences for world travelers. Few things are better evidence of this commitment than being awarded the 2019 Trazees award for Favorite Tour Operator. Goway Travel heartily thanks the readers of Trazee Travel for this honor and for their confidence in Goway’s work in creating travel memories that’ll last a lifetime.
A first of its kind in the region, The Department of Culture and Tourism – Abu Dhabi launched a safe and clean certification program. The program seeks to uplift and standardize cleanliness and hygiene levels across all businesses and organizations in the tourism sector, including hotels, malls and other attractions. DCT Abu Dhabi will offer certifications that ensure compliance of standardized hygiene levels, and the program will roll out in phases, with the first dedicated to hotels.
The city took its name from Athena, goddess of wisdom, strategy and war, and protector of the city. The financial, political and administrative center of the country and an all-powerful city-state in antiquity, Athens is a major center of culture. A visit to the first-ever museum dedicated to Byzantium, a stroll around the National Garden and a trip to the Olympeion archaeological site will take you back through time.
Uniworld Boutique River Cruise Collection is celebrating the heroes. Travelers can nominate the unsung heroes in their lives for a chance to be selected for one of 25 complimentary, seven-night European river cruises for two through July 31.