Name: Mert Dorman
Title: Senior vice president, corporate marketing & distribution channels
Company, city: Turkish Airlines; İstanbul, Turkey
Number of employees: 24,075
Recent project: Corporate Help Desk
First job: Financial consultant, Aviva Life and Pensions
Little-known fact about you: I graduated from Istanbul University with a bachelor’s degree in economics and hold a master’s degree in business administration from Marmara University.
What innovations/initiatives do you foresee in the industry over the next years? The rapid evolution of customer-focused commercialization and technology paves the way for corporate travel management to evolve seriously. Companies that still handle travel management in a traditional manner must change now, and this substantial need will further manifest itself in the future. Living in the digital age means renovating all offered services and products by continuously evaluating them.
Big data will change the way we analyze information to make smarter travel policy and buying decisions. Turkish Airlines Corporate Club is developing the ability to manage data to understand traveler preferences. As the world gets more sophisticated in the identification and analysis of big data, it will be able to provide more customization focused on individual needs like never before. As an industry, we will be more creative in finding ways to personalize the flight experience to the specific needs of business travelers.
Best career advice you’ve received: To have specific goals is, by far, the best advice I received. A specific goal is one of the great motivators for high achievers, along with a well-prepared schedule and discipline in achieving that goal.
What advice would you give someone starting out in the field? Follow your passion and do what you love. It is not realistic to build a career in a role or industry you don’t love and look forward to every day. In the corporate travel sector, my advice is to think outside the box, take calculated risks, be prepared for unexpected problems so you can solve them in a calm manner and be open to continual education. Success in corporate travel opens a world of opportunity to widen your horizon and create a network of important connections locally and internationally while giving you the chance to see the world and explore different cultures.
Mert Dorman as a Traveler
Favorite travel memory or story: My first trip across the Atlantic to the United States helped me realize air travel made the globe more connected. From that first business meeting in New York to exploring places in California I only thought I’d see in movies, the ease of travel from one side of the globe to the other inspired me to follow my passion for aviation and corporate travel.
One travel tip you cannot live without: Book early and book often. Given the range of problems that can happen at any time, it pays to book travel arrangements as soon as possible and not leave anything to chance.
Best advice for business travelers: Even a small issue while traveling has the potential to greatly impact business, so choose an airline you trust to consistently provide the most comfortable experience and reliable service. In a world where every second matters, travelers can’t afford mistakes, delays or other unexpected events and need a trusted partner with products and services that matter and a network that reliably gets them where they need to go.
About Turkish Airlines
What is the Turkish Airlines Corporate Club? The Turkish Airlines Corporate Club is one of the world’s most extensive corporate loyalty programs designed especially for passengers who travel for business. Our vision is to continually innovate with products and services that meet our customers’ expectations and needs.
What benefits can travelers expect from membership in the Corporate Club? Our Corporate Club offers special benefits such as exclusive discount and baggage advantages, free cancellation, free upgrades and exclusive access to CIP Lounges with economy tickets. With free membership, travelers can increase their comfort and lower their expenditure without any annual commitment.
The Airline Passenger Experience Association and SimpliFlying recognized United Airlines for providing a hospital-grade standard of cleanliness and safety during travel. Among the four largest U.S. carriers, United is the first to receive Diamond Certification, the highest in the new APEX Health Safety audit powered by SimpiliFlying.
Are you looking for a truly unique travel experience and considering a new vehicle? The Volvo Overseas Delivery Program is the perfect solution to create your own refined adventure of a lifetime. You can custom order your new Volvo, tailored to fit your needs and desires. They will fly you to Sweden to pick up your Volvo so you can drive and explore Scandinavia and Europe on your terms for up to two weeks.
A couple of my friends and I decided to rent a house in the Camelback Mountain area of Pennsylvania’s Pocono Mountains for New Year’s Eve. To find the perfect place, we used Vrbo.com; there were a bunch of properties to choose from, but, in the end, we decided to rent a place in The Village at Camelback.
The International Air Transport Association and Etihad Airways partnered to launch the IATA Travel Pass for passengers on the Gulf carrier. The IATA Travel Pass is a mobile app that helps passengers manage travel in line with government requirements for COVID-19 tests or vaccines. It will be initially offered on select Etihad flights from Abu Dhabi in early 2021, with plans to extend the offer if successful.
Custom order your Volvo through the Overseas Delivery Program and receive round-trip airfare, hotel accommodations, and a personalized delivery at the Volvo Factory Delivery Experience in Gothenburg, Sweden. Your experience begins in Sweden with insurance and registration included, enabling you to drive your new Volvo throughout Scandinavia and Europe. Create the adventure of a lifetime with the program named Best Overseas Delivery four years running, and return home with the ultimate souvenir.
Madeline Hotel & Residences, Auberge Resorts Collection recently debuted a complete redesign, now standing as a luxurious, modern mountain resort in Telluride, Colorado. At 10,540 feet, the ski-in/ski-out retreat boasts new social spaces, a refreshed lobby, a new boutique, a collection of new guest experiences and amenities, and wellness offerings. Additionally, Madeline features a collaboration with Olympian Gus Kenworthy, who helped create the hotel’s Recovery Ski Lounge.