FX Excursions

FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.

Measure of Success

by Francis X. Gallagher

Feb 1, 2017
February 2017

I AM IN SHOCK to realize the February issue marks the beginning of the 14th year of publishing Global Traveler. What will the next five to 10 years offer? Only time will tell with the continuing changes in media and travel.

Designing a magazine for the business/luxury traveler set us apart from the masses. Like the GT Globility Board members, our readers are dynamic and energetic travelers, equally as comfortable putting their feet up at The Ritz-Carlton Hong Kong or relaxing over the holidays in Nicaragua.

GT continues as a market leader through our circulation audit with the Alliance for Audited Media and a completed 2017 study of our readers through the most respected U.S. market research company, MediaMark Research (GfK/MRI).

We’ve reached many milestones along the way. We’ve moved from 10 to 16 issues yearly; redesigned the publication at the height of the recession by increasing its size and wider format; developed a truly autonomous digital platform; and launched trazeetravel.com, an overwhelmingly successful magazine for millennials, in both digital and print. We recently relaunched our website, globaltravelerusa.com, adding daily articles, news and deals, improving searchability and search engine optimization and tripling monthly unique visitors. At the same time, we refreshed the print edition that continues with unparalleled readership at home, in the air, in lounges and at top hotels.

I credit our team with making GT and Trazee Travel great; they travel the world and know the airlines, hotels and destinations frequented (and not so frequented) better than anyone. We benefit from fantastic trips from Fiji to Dubai and from Iceland to South Africa. When asked if it is all worth it, I say, without a doubt, yes! There is always room to improve, and we strive to find other ways to do what we do so well.

Thanks for your continued support, travel and readership!

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FX Excursions

FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.

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