FX Excursions

FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.

Masaki Yokai, Vice President and Director, Marketing and Sales, the Americas, All Nippon Airways

Apr 23, 2014
2014 / May 2014

Name: Masaki Yokai
Title: Vice president and director, marketing and sales, the Americas
Company, city: All Nippon Airways; head office in Tokyo, Japan; regional office in Torrance, Calif.
Number of employees: 14,000 globally, 280 in the Americas
Recent project: A joint venture sales project with United
First job: I worked as an airport check-in agent for ANA at Fukuoka, Japan.
Little-known fact about you: I love to swim. When I first moved to Los Angeles, I joined the YMCA but have only gone a few times because of my busy travel schedule!

Your Business

Essential business philosophy: Do not be afraid of making mistakes.

Best way to keep a competitive edge: We often analyze each of our SWOT (strengths, weaknesses, opportunities and threats) in our eight branch routes in the Americas to communicate and determine how to improve.

Yardstick of success: We gauge success by meeting the global goals and regional goals we have set. Most important, however, is our customer surveys (conducted six times a year). Every ANA employee — from the call center to check-in to on board — strives for perfection and is reviewed.

Masaki Yokai as a Traveler

What is the most important item you take when traveling? My slippers!

How do you spend your time on board? I use the time to relax — watch movies, read and sleep.

What is your favorite restaurant in the world? I enjoy finding local restaurants when I travel. Crustacean in San Francisco is a favorite.

What is your favorite destination in the world? I have lived in Tokyo, London, San Francisco and Los Angeles and enjoyed them all. My favorite place to see, however, is South Africa, especially Cape Town.

About All Nippon Airways

Tokyo is an ever-expanding hub; what are All Nippon Airways’ plans for future growth? Are there plans to launch additional North American hubs? The number of domestic Japanese passengers will decrease in the future due to the expansion of the Shinkansen Bullet Train, as well as Japan’s decreasing population, so we are focusing on international expansion and destinations. In the last two years, we expanded our North American hubs: Seattle in 2012, San José in 2013 and our newest route from Vancouver in March 2014.

ANA recently ordered Boeing 777s and was the first airline to fly the Boeing 787 Dreamliner. What can premium travelers expect from your premium cabins on those aircraft? ANA is the launch carrier of the 787; we custom-made our aircraft to fit the customers’ needs. Business class has full-flat seats; our entertainment system offers more than 200 on-demand films; and, to keep with the Japanese technologies, we have the high-tech Washlets (bidets toilets) for our travelers. Most important is our Japanese hospitality. Our flight attendants are welcoming and attentive to all the customers on board. Our serene and spotless aircraft reflect the Japanese tradition of cleanliness.

What is the most challenging aspect of expanding ANA brand awareness in North America? ANA stands for All Nippon Airways. “Nippon” means Japan; however, Nippon is not widely known and many competing airlines have the destination in their name. All Nippon Airways’ branding has improved, but we want American travelers to know ANA can get you to Japan and other Asian cities. ANA has a tag line — “The inspiration of Japan” — giving us more recognition as a Japanese carrier. We also hope our joint venture with United will help ANA become widely known for flights into Japan.


FX Excursions

FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.


Insta Feed
Jul 13, 2020

Delta Air Lines Adds Layers of Protection for Safe Travels

Delta Air Lines is happy to welcome travelers back while implementing extra precautions to ensure a safe, clean environment for passengers. After listening to customers' main concerns about returning to flying, Delta Air Lines came up with layers of protection.

Five Things You Need to Know About Punta Cana’s New Finest Resort

Finding a beachfront Punta Cana all-inclusive resort for all ages can be daunting when you want to take home great memories with loved ones but also experience a sophisticated escape. Now, you can have both thanks to a new resort: Finest Punta Cana.

Jul 10, 2020

Visit Navajo Nation

Navajo Nation is an area of land in the southwestern United States. Covering about 27,000 square miles, the region in Arizona, New Mexico and Utah currently makes up the largest area of land retained by a tribe within the United States. Home to the Navajo people, the area boasts monuments, parks, markets, trails and historic sites.

Jul 10, 2020

Buy Now, Stay Later: Thailand

The Tourism Authority of Thailand’s Los Angeles Office announced a new initiative for would-be travelers waiting for the green light. The Buy Now, Stay Later: Thailand launch comes on the heels of Thailand’s foreign travel restrictions extending until further notice.

A Lighter Footprint

United Airlines’ environmentally friendly efforts lessen the impact on local U.S. communities.

Jul 9, 2020

Black-Owned Travel Essentials Companies

Packing for a trip can be stressful — making sure you have all the travel essentials. Don’t always rely on nearest store or mall for your travel needs, check out these Black-owned travel essentials companies.

eFlyer Deals
Jul 8, 2020

Breezes Resort & Spa – Bahamas Reopens with Summer of Savings Special

Through July 30, travelers looking for a Caribbean getaway can book the Breezes Summer of Savings special at Breezes Resort & Spa – Bahamas. The promotion offers up to 60 percent off stays now through Dec. 25, starting at just $139 per person, per night at double occupancy. Book now.

Adventure of a Lifetime with Volvo

Looking for a truly unique travel experience and considering a new vehicle? The Volvo Overseas Delivery Program is the perfect solution to create your own adventure of a lifetime. Volvo allows you to custom order your new automobile tailored to fit your needs and desires. They will fly you to Sweden to pick up your Volvo so you can drive and explore Scandinavia and Europe on your terms for up to two weeks.

eFlyer Deals
Jul 8, 2020

Kimpton Hotels Ready to Welcome You Back

A number of Kimpton Hotels & Restaurants reopened their doors around the United States. The properties have been hard at work building upon the brand’s already high cleanliness standards, while still retaining the beloved perks that enhance the uniquely Kimpton experience, including coffee hour, yoga mats and more.