A new, independent luxury hotel will soon grace the heart of London’s West End. Slated to open this November, Broadwick Soho channels the glamour and wild energy of one of London’s most iconic neighborhoods, offering 57 contemporary guestrooms, including nine suites and one penthouse.

© Broadwick Soho

The hotel, conceived by a group of friends committed to providing memorable experiences and impeccable service, brings colorful and intricate details to life in the most creative ways. Situated on the corner of Broadwick Street and Berwick Street, the flamboyant property’s townhouse aesthetic is the brain child of world-renowned interior designer Martin Brudnizki. Blending Jazz Age influence with Italian flair, English eccentricity and disco details, all rooms feature bespoke furniture and individually selected artwork.

Guestrooms and suites also include custom-designed beds; bespoke amenities; high-speed WiFi; state-of-the-art, in-room entertainment; and massive windows to let natural light pour in. Bathrooms boast chic marble countertops, walk-in rain showers and sustainable luxury amenities from Ortigia. Some suites also come with free-standing tubs.

© Broadwick Soho

Broadwick Soho will have no shortage of dining and drinking venues for any occasion. On the lower ground floor, tucked away from plain view, is Dear Jackie, an opulent Italian restaurant serving modern Italian dishes with top-notch pasta dishes and reimagined Italian classics, as well as an extensive wine list. Back on street level is the little sister of Dear Jackie: Bar Jackie. This all-day vibrant bar and terrace serves coffee and bomboloni, aperitivo classics, cocktails, and homemade gelato and granita.

Paying homage to the hotel’s location, rooftop bar Flute is named in honor of a noted flute maker who called Broadwick Street home in the 19^th century. Flute will offer guests unparalleled views of the Soho streets and city skyline, complete with maximalist glamour décor, an onyx-topped bar and an ever-changing list of innovative cocktails. Lunch and dinner menus will also be available. The hotel’s residents-only lounge, The Nook, invites guests to enjoy a cocktail or coffee by the fireplace, or simply listen to vinyl from an eclectic collection while taking in the vintage space.

© Broadwick Soho

For guests seeking an intimate dining experience, The Dining Room, on the eighth floor, is a light-filled space seating up to 24 at one table. With floor-to-ceiling windows, show-stopping art and a cozy fireplace, The Dining Room immerses guests in a truly extravagant atmosphere.