London’s Beaumont Hotel aims to use plastic across only 5 percent of its guest body and haircare products. The initiative, the only one of its kind across hotels in Northern Europe, is made possible thanks to the hotel’s new partnership with D.R. Harris, the oldest pharmacy in London. D.R. Harris will provide The Beaumont Hotel with a new line of luxury bath and body products available in bars and aluminum packaging.

The toiletry line includes a solid shampoo bar, solid body wash bar, aluminum-packaged soap, aluminum-packaged body cream and aluminum-packaged hair conditioner. All aluminum packaging is fully recycled and recyclable. The line is lightly scented with rose geranium. Products are all air travel-friendly, last longer due to concentrated formulas and reduce waste.

The Beaumont Hotel, with its 73 guestrooms, previously used nearly 32,000 single-use plastic bottles of shampoo, shower gel, hair conditioner and body lotion per year. With the new line, that number is reduced to zero. Any leftover toiletries and packaging will be repurposed or recycled.

“It is no longer acceptable for the hotel industry to continue to pollute the world with all this single-use plastic in the name of luxury. To us, luxury means enabling our guests to live more sustainably, without compromising on quality or the guest experience, and I am delighted that working with D. R. Harris and La Bottega we have arrived at such an original and uncompromising solution for our bathroom amenities,” said Jannes Soerensen, general manager, The Beaumont Hotel.