It’s no secret LGBT travelers spend a lot on travel. According to the 19th annual LGBT Tourism Survey conducted by Community Marketing, Inc., LGBT travel grew by 9 percent in 2014, with similar growth predicted for 2015. And according to a study by Out Now Business Class, a travel networking association, the market is now valued at more than $200 billion in annual spending.
A quick look at the sponsors and speakers at any LGBT travel event proves the industry is paying attention to these big numbers. At the 2015 edition of the LGBT Confex, Mexico’s biggest LGBT tourism and business event, Marriott International and tourism officials from both Mexico and the United States were on hand. The annual convention of the International Gay & Lesbian Travel Association recently attracted sponsors ranging from Delta Air Lines and South African Airways to Hyatt and Hilton, as well as destinations including the tourism offices of Las Vegas, Atlanta and South Africa, the host nation for the 2016 annual convention.
Various organizations continue to study the evolving LGBT market in an effort to better serve. ONBC’s report, LGBT2020, shows New York City, Sydney and Amsterdam at the top of the list of preferred cities for travelers in the segment in 2015, with the United States, France and Australia the most popular countries overall.
To grow market share, some organizations and destinations are paying more attention to diversity within the LGBT segment. The initials “LGBT,” after all, stand for lesbian, gay, bisexual and transgender people — representing a wide variety of backgrounds, ages, incomes and travel preferences. At the LGBT Confex in Merida, Mexico, Richard Gray, LGBT managing director, Greater Fort Lauderdale Convention & Visitors Bureau, revealed the results of a survey of 700 transgender travelers as part of a campaign to attract more transgender visitors. “It is our goal to make Fort Lauderdale the No. 1 destination of choice for transgender travelers,” Gray said, noting Fort Lauderdale served as host city for Southern Comfort, the nation’s largest transgender conference, in 2015.
United Airlines’ environmentally friendly efforts lessen the impact on local U.S. communities.
United Airlines teamed with Timeshifter, a sleep help app, to assist travelers battling jet lag. Timeshifter outlines the best times to see and avoid light, sleep and either enjoy or pass on caffeine to best avoid jet lag when traveling through time zones. The app is specifically targeted to those traveling across three or more time zones and customizes advice for each passenger based on his or her own sleep preferences and normal sleep pattern, as well as their particular flight.
The city took its name from Athena, goddess of wisdom, strategy and war, and protector of the city. The financial, political and administrative center of the country and an all-powerful city-state in antiquity, Athens is a major center of culture. A visit to the first-ever museum dedicated to Byzantium, a stroll around the National Garden and a trip to the Olympeion archaeological site will take you back through time.
Make sure you catch the new pop-up cocktail lounge at Four Seasons Residence Club Aviara in Carlsbad before it’s gone. Starry Nights, located on the Seasons Restaurant veranda, is open through Jan. 31, 2020.
Since 1970, Goway Travel has been committed to providing customized travel experiences for world travelers. Few things are better evidence of this commitment than being awarded the 2019 Trazees award for Favorite Tour Operator. Goway Travel heartily thanks the readers of Trazee Travel for this honor and for their confidence in Goway’s work in creating travel memories that’ll last a lifetime.