Name: Ms. Jittima Sukpalin
Title: Executive Director, The Americas Region Department
Company, city: Tourism Authority of Thailand; Bangkok, Thailand
Number of employees: 30
Recent project: Destination Wedding Planner Congress in Phuket, May 2017; Thailand Travel Mart+ 2017 in Chiang Mai
First Job: Marketing officer, marketing publicity division, marketing services department
Little-known fact about you: Apart from expertise in marketing, I have experience in marketing communications of more than 15 years.
What innovations/initiatives do you foresee in the industry over the next years? As we cover the vast geographical area of Canada, the United States and Latin America, social media will help present our country to potential targets. Influencers and bloggers will play a significant role in tourism. Millennials, one-third of the U.S. population, will be an important segment, as they are willing to learn and experience new aspects of life during their journeys, ready to take a longhaul trip to the ASEAN region and Thailand, and can be solo travelers. Online media and technology have a lot of impact on them.
Best career advice you’ve received: Always be hungry for knowledge, especially new trends and technologies.
What advice would you give someone starting out in the field? Don’t stop thinking outside the box. Everything is possible.
Jittima Sukpalin as a Traveler
Favorite travel memory or story: Seeing the pyramids in Egypt 25 years ago, I realized humans are capable of creating such a great civilization and changing the world.
One travel tip you cannot live without: Don’t choose the last late flight of the day because if the flight is delayed or canceled, you will have to stay overnight.
Best advice for business travelers: Always share information with your team so that when anything happens to anyone in the group, the rest of the team can continue their business trip.
About Tourism Authority of Thailand
What can premium travelers expect from a visit to Thailand? Thailand offers a diversity of highquality products. Premium travelers can stay in luxury accommodations on a mountainous hilltop in the north, private resorts by the southern and eastern beaches, modern skyscraper hotels in Bangkok or a boutique local experience in our 12 hidden gem towns. Beaches and the warm sea are available year-round, as we have two coasts: the Andaman Sea and the Gulf of Thailand.
Visitors can explore a wide range of gastronomic delicacies, from exciting street food to fine-dining restaurants, award-winning restaurants and celebrity chef events. Visitors enjoy diving; taking a hot air balloon ride; sunbathing on private beaches or swimming in a saltwater infinity pool; cliff climbing and whitewater rafting in the jungle; pampering with a Thai spa and massage; learning about Thai cooking, muay Thai or how to be a mahout; and shopping at the Chatuchak weekend market or at a mega shopping center in Bangkok.
What events in Thailand can visitors look forward to in 2018? I invite visitors to join the Thailand Tourism Festival 2018 running Jan. 17–21, 2018, at Lumpini Park in Bangkok. You will feel as if you are traveling throughout our country and experiencing the best of each region. Famous local food and products of each zone will be presented from noon to 10 p.m., and there will be processions and musical performances. This fun event is free and open for everyone.
Visitors won’t want to miss the annual Loi Krathong Festival (Nov. 23, 2018), when people head to rivers and ponds to launch candlelit floats to pay respect to the water spirits to thank them for their bounty and apologize to the waterways for polluting them.
What are the can’t-miss activities and sights in Thailand? In 2018 we launch the theme “Amazing Thai Taste” to motivate foodies to explore Thai-ness through our diverse food. Visitors can even take a cooking class to be more sophisticated in Thai cuisine.
In July 2017 CNN Travel readers listed seven Thai dishes among the World’s 50 Best Foods. This year, TAT partnered with Michelin Travel Partner to publish a Michelin Guide Bangkok as well as with Gault & Millau to publish a bilingual Thailand guidebook. In May 2018 Thailand will host the UNWTO Conference on Gastronomy Tourism.
Delta Air Lines is happy to welcome travelers back while implementing extra precautions to ensure a safe, clean environment for passengers. After listening to customers' main concerns about returning to flying, Delta Air Lines came up with layers of protection.
Looking for a truly unique travel experience and considering a new vehicle? The Volvo Overseas Delivery Program is the perfect solution to create your own adventure of a lifetime. Volvo allows you to custom order your new automobile tailored to fit your needs and desires. They will fly you to Sweden to pick up your Volvo so you can drive and explore Scandinavia and Europe on your terms for up to two weeks.
Navajo Nation is an area of land in the southwestern United States. Covering about 27,000 square miles, the region in Arizona, New Mexico and Utah currently makes up the largest area of land retained by a tribe within the United States. Home to the Navajo people, the area boasts monuments, parks, markets, trails and historic sites.
The Tourism Authority of Thailand’s Los Angeles Office announced a new initiative for would-be travelers waiting for the green light. The Buy Now, Stay Later: Thailand launch comes on the heels of Thailand’s foreign travel restrictions extending until further notice.
Since 1970, Goway Travel has been committed to providing customized travel experiences for world travelers. Few things are better evidence of this commitment than being awarded the 2019 Trazees award for Favorite Tour Operator. Goway Travel heartily thanks the readers of Trazee Travel for this honor and for their confidence in Goway’s work in creating travel memories that’ll last a lifetime.
Through July 30, travelers looking for a Caribbean getaway can book the Breezes Summer of Savings special at Breezes Resort & Spa – Bahamas. The promotion offers up to 60 percent off stays now through Dec. 25, starting at just $139 per person, per night at double occupancy. Book now.
The city took its name from Athena, goddess of wisdom, strategy and war, and protector of the city. The financial, political and administrative center of the country and an all-powerful city-state in antiquity, Athens is a major center of culture. A visit to the first-ever museum dedicated to Byzantium, a stroll around the National Garden and a trip to the Olympeion archaeological site will take you back through time.
A number of Kimpton Hotels & Restaurants reopened their doors around the United States. The properties have been hard at work building upon the brand’s already high cleanliness standards, while still retaining the beloved perks that enhance the uniquely Kimpton experience, including coffee hour, yoga mats and more.