Carrier JetBlue unveiled a new 1960s “RetroJet” plane design, featuring a throwback look to envision what the carrier’s branding would have looked like had it existed 50 years ago.
The move is intended to “highlight JetBlue’s innovative style,” a statement reads.
JetBlue started operations in 2000, so the retro branding is the result of a reverse engineering process. Archives of popular logos and notable companies from the mid-1960s were consulted in order to “envision what the customer-friendly carrier of today might have looked like some five decades ago.” Designers spent time at New York’s Lubalin Archive at the Cooper Union, “pouring through original advertisements, graphics, images and fonts from the 1960s.”
The new design is featured on a one-off Airbus A320 plane and involves orange and blue “speed stripes,” with JetBlue Airways “printed in a font consistent with a typeface widely used in the time period.” There’s also a tri-colored tailfin with “a lively 1960s jazz-inspired font that would have stood out among other airlines of the time.”
The plane launched on JetBlue’s service between New York (JFK) and Palm Springs International (PSP). The plane will be used on other routes across the network over time.
A new J.D. Power 2019 North America Rental Car Satisfaction Study compared airport-based rental car companies and found rental car customer satisfaction is at an all-time high. Leading the pack, Hertz took the top spot for customer satisfaction, followed by Enterprise and Alamo.
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Six Senses Kocataş Mansions opened late last month along the Bosphorus Strait. The property is housed within two restored, Ottoman-era mansions in Istanbul. The resort’s urban decor incorporates architectural features and artifacts from the mansions.
United Airlines announces a number of new routes.
Wild Women Expeditions is bringing women to the forefront of the tourism industry as it becomes more socially acceptable for Peruvian women to serve as porters and guides on mountain treks on the Inca Trail. Previous culturally held stereotypes assumed the strenuous work was too difficult for female professionals.
Thessaloniki is the second-largest city of Greece and the most important center of the area. Built near the sea, elegant and refined, the Greek “Lady of the North” is a modern, vivacious city that welcomes visitors eager to learn about its history and culture, and at the same time have fun, relax, go shopping or simply explore the cityscape by the sea.
Six Senses Galapagos plans to provide travelers with unique experiences that embrace the destination’s one-of-a-kind natural environment. The resort, which opens in 2021, is situated in Cerro Verde on the coast of San Cristobal Island. The island is known as the quietest of the main Galapagos Islands. Resort plans focus heavily on doing its part to restore the original endemic ecosystem, eradicate invasive species and maintain native plants.