What Is Iberia’s Growth Strategy In The United States?
The United States is Iberia’s main market overseas, and it is the focus of our growth for 2011. This year, we will offer almost 1.2 million seats between Europe and the United States, which is a quarter of our long-haul capacity. This represents a growth of 13 percent compared to 2010 in terms of available seats. Part of this growth comes from the opening of two new routes in late March — Los Angeles–Madrid and Miami–Barcelona, with three weekly flights each — and from increased capacity to Madrid from our existing gateways in New York, Chicago, Boston and Miami. Iberia offers an extensive network in Spain (37 destinations), Europe (38 cities), Africa and the Middle East.
What Was The Process Behind Choosing Los Angeles–Madrid And Miami–Barcelona As The Next Flight Routes?
Flying to the U.S. West Coast has always been in our plans. Our recently launched trans-Atlantic joint business with American Airlines and British Airways gives us the opportunity to finally start these flights. New codesharing opportunities among the three carriers and the strength of our joint sales force are just a few factors that will contribute to the success of the launch. In the case of the Miami–Barcelona route, there are important ties between Miami and the Spanish community, connected by our Miami–Madrid service since 1975.
What Can The Premium Traveler Look Forward To When Traveling On Iberia?
Iberia offers the premium traveler a modern and comfortable product and a broad choice of destinations. We have recently upgraded our Business Plus (long-haul) with seats that become fully flat beds and expanded the personal space to more than 86 inches between rows. We serve some of the best wines of any business-class cabin, many of which have received the highest Wines on the Wing awards from Global Traveler. Our wines, combined with our delectable Mediterranean-influenced meal options, make for a fantastic dining experience. In terms of destination choices, our clients have many seamless connecting opportunities from our U.S. gateways through Madrid to the major cities in Europe.
Tell Us About Your Career In The Aviation Industry.
I have been in this industry since graduating from college in 1992. I joined Iberia in 1999 as national corporate sales director, heading the largest commercial restructuring in the airline’s history. In 2003, as general manager I took on responsibility for the design and execution of Iberia’s overall commercial strategy in the United States. It is a great challenge, but I can count on the collaboration and support of my team. Our U.S. operation is now one of the most efficient, effective and strategically important in our network.
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FOR THOSE OF US PASSIONATE about wellness pursuits and who feel most at peace close to the sea, there’s nothing quite like the synergy offered by a floating spa integrated into the setting of a luxurious cruise ship. I’m sailing through the Mediterranean from Rome to Barcelona, discovering along the way that the Crystal Life Spa & Beauty Salon on board the Crystal Serenity provides not only the element of high-end indulgence but also the cruise line’s signature commitment to attention and service.
CONSIDERING THAT JUST A LITTLE more than a century ago — 1910, to be exact — Miami’s population was only about 5,400 people, it’s easy to see why this South Florida hot spot has long been considered a boomtown. And the evolution continues to impress as the city gears up to welcome an array of new services, amenities and experiences.
United Airlines’ environmentally friendly efforts lessen the impact on local U.S. communities.
Ethiopian Airlines added a daily non-stop between Brussels (BRU) and Addis Ababa (ADD). The carrier previously made stopovers in Vienna (VIE) three days a week, increasing the journey time from seven hours to nine.
Welcome to Rhodes, a medieval treasure beautifully preserved throughout the centuries. Rhodes is the capital of the Dodecanese, an island ideal not only for those who want to relax, but also for those looking for an action-packed holiday! With its bright green hills, rich green valleys and uninterrupted line of golden beaches, Rhodes is truly a blessed place. “The sun island” has more sunshiny days and milder temperatures throughout the year than any other location in Greece. It is, after all, one of the country’s easternmost places and among the first to welcome summer on its impressive beaches. Add in the excellent facilities for tourism, the island’s special blend of cosmopolitan and traditional, and numerous cultural and archaeological sites, the most important being the Medieval (Old) Town, a UNESCO World Heritage site, and you’ve got the perfect holiday destination. While on Rhodes, don’t miss a daytrip to nearby Sými. An island of sponge divers and seamen, Sými used to have 30,000 inhabitants before the Second World War and was the richest island in the Dodecanese, despite its small size. Today, Sými attracts many visitors thanks to its beautifully preserved Neo-Classical buildings and the famous Archangel Michael monastery at Panormitis.
Last month, British Airways announced plans to offset carbon emissions from all its flights within the United Kingdom. The initiative begins next year and carbon emissions are offset via the United Nations’ carbon offsetting scheme, which invests in carbon reduction projects around the world, such as reforestation and rainforest protection.