FX Excursions

FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.

George Liu, Chief Marketing Officer, Hong Kong Airlines

May 1, 2018
Interviews

Name: George Liu
Title: Chief marketing officer
Company, city: Hong Kong Airlines, Hong Kong
Number of employees: 3,500 worldwide and 12 in the United States, with more to come as we expand
Recent project: Hong Kong Airlines launched its first continental U.S. destination at LAX in December, followed by SFO in March. We welcomed our first Airbus A350 Sept. 1 and opened a state-of-the-art VIP lounge at HKG.
First job: I was a journalist for eight years, then moved into public relations and marketing.
Little-known fact about you: I dress to express myself. As a marketing executive I have the freedom to be creative, and I like to incorporate my personality and that of the brand into my daily uniform.

Your Business

What innovations/initiatives do you foresee in the industry over the next years? Improving passenger experience is a must, from manufacturing to tech and long-haul capabilities. We will improve our front-end experience with conveniences like facial recognition check-in, baggage tracking and an updated mobile experience.

Best career advice you’ve received: Years ago, it was to stay current. That changed to: Stay in the future.

What advice would you give someone starting out in the field? Always put yourself in your customers’ shoes. Branding is behaved; live the brand and promise to deliver.

George Liu as a Traveler

Favorite travel memory or story: On a recent trip with colleagues, traffic delayed us on the way to JFK. I used my TSA PreCheck while my colleagues got held up in the regular security line. I told the aircraft crew my team was running behind, but they had to close the doors after waiting as long as possible. The captain came out to say they called the control tower but just couldn’t make it work and apologized. My team did not make the flight, but the crew showed such kindness and humanity, the experience stuck with me.

One travel tip you cannot live without: I follow a packing checklist so I have all my extra conveniences to enjoy my trip.

Best advice for business travelers: Let your boss or team know what you are up to during your trip. If you stay ahead of communication, you’re always in the clear.

About Hong Kong Airlines

What can premium travelers expect from a flight with Hong Kong Airlines?
Our truly Hong Kong brand is rooted in dedication to service and delivering more to customers for less. Offering a dramatically different in-flight experience, from the unique flight crew to Above & Beyond services, the airline embodies “Where Hong Kong Begins.” Premium travelers can expect friendly, genuine service in their native language, authentic and delicious food and a comfortable and luxurious flight. We are also committed to providing reliable, on-time service.

Tell our readers about the U.S. launch. What more can we look forward to from Hong Kong Airlines in 2018?
Hong Kong Airlines was excited about the Dec. 18 launch of non-stop flights from LAX. By strengthening the connection between North America and our Asia Pacific destinations, we provide more options for American business, leisure, academic and family travelers.

That day also marked our first A350 landing at LAX. We will introduce 21 A350 aircraft into the fleet, featuring a wide-body cabin with 33 seats in business class and 301 in economy. The business-class seats measure 23 inches wide and lie completely horizontal [when] fully reclined. This, together with specially designed soft bedding, ensures passengers enjoy the highest quality of sleep in the air. The new San Francisco route is also serviced by our new A350s.

In an effort to become a global brand, Hong Kong Airlines will expand with additional U.S. and European destinations, launching in New York and London in 2018. We’ll continue our efforts to fly higher and farther and share Hong Kong Airlines’ service around the world.

Tell us more about the airline’s green initiatives.
Our all-Airbus fleet adopts new designs equipped with highly efficient engines. We operate one of the youngest fleets in the world, contributing to better fuel consumption. Our cabin crew combines efforts to reduce waste from in-flight operations. We have an onboard recycling program and encourage green travel. Our free bicycle baggage allowance applies to passengers flying to/from Australia, New Zealand, Taiwan, Japan and Hainan.

Introducing

FX Excursions

FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.

Explore Excursions

#globility

Insta Feed
Airlines
Jul 18, 2024

Turkish Airlines’ New Codeshare Agreements

Turkish Airlines and KM Malta Airlines, the flag carrier of Malta, entered a codeshare agreement to operate joint flights last month. Turkish Airlines also signed a freesale codeshare agreement with Air China.

MORE TO TRAVEL

There’s more to travel than just getting there.

Daily
Jul 17, 2024

History and Refinement Combine at Oslo’s The Continental Hotel

Traveling to Norway’s capital city? For an ideal setting, The Continental Hotel’s address on Stortingsgata in central Oslo is just the ticket. Ideally situated close to public transportation, the ferry harbor, and a wide array of world-class museums and dining options, this elegant 5-star, family-owned hotel is a member of Leading Hotels of the World, offering a luxe guest experience that presents the best in Nordic design and ambience.

Global City Guidebook: Cairns, Australia

Located on the northeastern coast of Far North Queensland, Australia, Cairns is a seaside city drawing visitors both by land and sea. The city, founded in the late 19th century, features two UNESCO World Heritage sites, a rain forest comprising part of the Wet Tropics of Queensland and the Great Barrier Reef. Cairns blends urban sprawl with Australia’s natural landscape, from beaches to rivers to valleys. With just 153,000 people calling the city home, Cairns invites visitors to explore its many sites and experiences.

Daejeon Prepares for Its Iconic Zero O’Clock Festival

Daejeon, South Korea, looks forward to August 2024 and the return of its iconic tradition, the Zero O’Clock Festival. This year, the event is held Aug. 9 –17 with a time travel theme featuring past, present and future zones. Find events pertaining to each zone’s characteristics in the area of Jungang-ro Street, from Daejeon Station to the former site of the South Chungcheong Provincial Office. These streets will be free of vehicles, and public transportation is highly recommended.

Daily
Jul 17, 2024

Celebrate with a $50K Milestone Birthday Offer in Rome

With the latest trend of bespoke travel experiences, Sofitel Rome Villa Borghese launched the Milestone Birthday offer, perfect for celebrating big birthdays in luxury. The five-night experience includes a curated selection of activities each offering an unforgettable celebration.

eFlyer Deals
Jul 17, 2024

AmaWaterways Has a Host of Savings Offers for 2024/2025 Sailings

AmaWaterways celebrates its 22nd anniversary with a plethora of savings offers on 2024 and 2025 sailings. Plan ahead and enjoy savings of up to 20 percent off on 46 different European itineraries. This offer can be combined with AmaWaterways’ exclusive AirPlus Promotion, letting travelers from all U.S. gateways enjoy economy airfare to Europe at $899, premium economy airfare at $2,299 or business-class airfare at $4,299.

Colombia: A Different Kind of Beauty

Colombia’s beauty defies description — it’s that unique, that special, that different — and travelers are taking notice as 2023 marked the country’s best year for tourism, welcoming more than 6 million international travelers. The Country of Beauty looks to continue growing and enhancing its regions and communities in 2024 and beyond.

eFlyer Lead
Jul 17, 2024

What to Know About Delta Air Lines’ New Agreement with Riyadh Air

Last week, Delta Air Lines announced a new partnership with Riyadh Air, offering a range of benefits for consumer travelers between North America, the Kingdom of Saudi Arabia and beyond. The new agreement strengthens connectivity and increases future growth opportunities for both carriers.