Name: George Liu
Title: Chief marketing officer
Company, city: Hong Kong Airlines, Hong Kong
Number of employees: 3,500 worldwide and 12 in the United States, with more to come as we expand
Recent project: Hong Kong Airlines launched its first continental U.S. destination at LAX in December, followed by SFO in March. We welcomed our first Airbus A350 Sept. 1 and opened a state-of-the-art VIP lounge at HKG.
First job: I was a journalist for eight years, then moved into public relations and marketing.
Little-known fact about you: I dress to express myself. As a marketing executive I have the freedom to be creative, and I like to incorporate my personality and that of the brand into my daily uniform.
What innovations/initiatives do you foresee in the industry over the next years? Improving passenger experience is a must, from manufacturing to tech and long-haul capabilities. We will improve our front-end experience with conveniences like facial recognition check-in, baggage tracking and an updated mobile experience.
Best career advice you’ve received: Years ago, it was to stay current. That changed to: Stay in the future.
What advice would you give someone starting out in the field? Always put yourself in your customers’ shoes. Branding is behaved; live the brand and promise to deliver.
George Liu as a Traveler
Favorite travel memory or story: On a recent trip with colleagues, traffic delayed us on the way to JFK. I used my TSA PreCheck while my colleagues got held up in the regular security line. I told the aircraft crew my team was running behind, but they had to close the doors after waiting as long as possible. The captain came out to say they called the control tower but just couldn’t make it work and apologized. My team did not make the flight, but the crew showed such kindness and humanity, the experience stuck with me.
One travel tip you cannot live without: I follow a packing checklist so I have all my extra conveniences to enjoy my trip.
Best advice for business travelers: Let your boss or team know what you are up to during your trip. If you stay ahead of communication, you’re always in the clear.
About Hong Kong Airlines
What can premium travelers expect from a flight with Hong Kong Airlines?
Our truly Hong Kong brand is rooted in dedication to service and delivering more to customers for less. Offering a dramatically different in-flight experience, from the unique flight crew to Above & Beyond services, the airline embodies “Where Hong Kong Begins.” Premium travelers can expect friendly, genuine service in their native language, authentic and delicious food and a comfortable and luxurious flight. We are also committed to providing reliable, on-time service.
Tell our readers about the U.S. launch. What more can we look forward to from Hong Kong Airlines in 2018?
Hong Kong Airlines was excited about the Dec. 18 launch of non-stop flights from LAX. By strengthening the connection between North America and our Asia Pacific destinations, we provide more options for American business, leisure, academic and family travelers.
That day also marked our first A350 landing at LAX. We will introduce 21 A350 aircraft into the fleet, featuring a wide-body cabin with 33 seats in business class and 301 in economy. The business-class seats measure 23 inches wide and lie completely horizontal [when] fully reclined. This, together with specially designed soft bedding, ensures passengers enjoy the highest quality of sleep in the air. The new San Francisco route is also serviced by our new A350s.
In an effort to become a global brand, Hong Kong Airlines will expand with additional U.S. and European destinations, launching in New York and London in 2018. We’ll continue our efforts to fly higher and farther and share Hong Kong Airlines’ service around the world.
Tell us more about the airline’s green initiatives.
Our all-Airbus fleet adopts new designs equipped with highly efficient engines. We operate one of the youngest fleets in the world, contributing to better fuel consumption. Our cabin crew combines efforts to reduce waste from in-flight operations. We have an onboard recycling program and encourage green travel. Our free bicycle baggage allowance applies to passengers flying to/from Australia, New Zealand, Taiwan, Japan and Hainan.
People need a “chance to get some well-needed rest, relaxation and fresh air.” This is a sentiment we all likely share, as does the European Commission, the executive branch of the European Union. The EC included that phrase when it released its plan to help reopen Europe following the COVID-19 global pandemic. While most EU borders remain closed to international travel until at least mid-June, the EC’s plan starts with inter-Europe travel, and are non-binding recommendations and guidelines. European countries still have the final decision, so travelers are advised to check the restrictions of the countries they plan to visit. According to the EC, “blanket restrictions of free movement are replaced by targeted measures.”
oneworld is an alliance of 13 world-leading airlines committed to providing the highest level of service and connecting you to more than 1,100 destinations around the world.
The cruise industry responds to the COVID-19 pandemic with updates on cancellations and rebooking policies. Here’s an update.
United Airlines’ environmentally friendly efforts lessen the impact on local U.S. communities.
One of Barcelona’s newest luxury hotels is located at the corner of modernity and tradition. As the name indicates, The Corner Hotel is situated on a flat corner in Barcelona’s L’Eixample neighborhood, a vast area of the city full of Modernist buildings and grid-like avenues.
MMGY Global Launches Travel Safety Barometer to Track U.S. Travelers’ Perception During Reopening Phase of Pandemic
MMGY Global launched its new Travel Safety Barometer, a sentiment tracking tool created for the travel and tourism industry to track American travelers’ perceptions of safety when it comes to specific travel behaviors as the country begins to reopen following the COVID-19 pandemic. Designed by MMGY’s Travel Intelligence research and insights division, the barometer is an information resource for business and leisure travelers and the travel industry.
Since 1970, Goway Travel has been committed to providing customized travel experiences for world travelers. Few things are better evidence of this commitment than being awarded the 2019 Trazees award for Favorite Tour Operator. Goway Travel heartily thanks the readers of Trazee Travel for this honor and for their confidence in Goway’s work in creating travel memories that’ll last a lifetime.
United Airlines opened a Club lounge inside Louis Armstrong New Orleans International Airport in November 2019. The lounge, near gate C7 in the airport’s new terminal, seats 95 guests and offers free WiFi, and ample power outlets and USB ports. COVID-19 may temporarily affect the lounge’s operating hours and procedures.