THE BASICS
Name: Dondra Ritzenthaler
Title: CEO
Company, city: Azamara Cruises; Miami (Coconut Grove), Florida
First job: I was with American Airlines for 20 years and one day, in 11 different positions. I then moved to Celebrity Cruises, where I also worked for 20 years and one day!
Where are you traveling next: I’m headed to Montréal for our next “Listen, Learn, and Link Together” session with travel agents.
A LITTLE BIT MORE
What actor or actress would play you in a movie of your life?
Sandra Bullock; she’s one of the best actresses I’ve ever seen. I really identify with her portrayal of the mom in The Blind Side, as I share that passion.
What would you be doing professionally if you weren’t in your current industry?
I’d be a sports broadcaster for either ESPN or NFL Network.
What is your favorite book, movie or television show?
I have one of each! Movie is, as mentioned, The Blind Side. For TV, definitely Ted Lasso; it lifts people up. And for the book, Leaders Eat Last — your people know when you’re in it to win it.
What historical figure, dead or alive, would you love to have dinner with?
I have two: Bill Gates, because I find him so creative and innovative, and Mother Teresa, as I’d love to know what made her the way she was.
THE BUSINESS
What is your most recent project, and what was the inspiration behind it?
My most recent project is my “Listen, Learn, and Link Together” tour — traveling across the United States, Canada and the United Kingdom to connect with travel advisors and hear what they have to say about Azamara. The inspiration behind the tour was to engage with these advisors and give them space to share their feedback. Travel advisors account for 85 percent of our bookings, so they are key to getting our secret out there.
What is your favorite aspect of the job?
There’s so much to love about my job, but my favorite thing has to be the people I work with. Everyone on the Azamara team, from the c-suite to the ships’ crews, brings so much heart and enthusiasm to what they do, it helps our guests feel like they’re part of the family when they’re on board.
What’s the biggest business risk you’ve ever taken?
That would be the decision to leave American Airlines after 20 years. You get comfortable, and I was terrified to take the job at Celebrity Cruises.
Who is someone you admire professionally in the travel industry?
Dan Hanrahan, former president and CEO of Celebrity Cruises. He is a really good guy — innovative, strategic, philanthropic and the best marketer I have ever seen.
AS A TRAVELER
Tell us about a travel nightmare: When you live on airplanes as I have, you learn to be resilient. On a trip home from Canada, my valid passport was rejected, and I had to work through those dynamics. It was especially a nightmare as I missed my son’s homecoming. You have to always be kind to people, even in nightmare situations.
Share a comical travel experience: I was without luggage for four days when I was a keynote speaker at a gala. I went to people’s homes and borrowed clothes. I decided to embrace it and even commented on it when I gave the speech.
What is your preferred method of travel — planes, trains, automobiles, cruise ships — and why?
Cruise ships! To travel to different places on a beautiful ship with a crew who loves you, it’s by far the best way.
What has been the best example of customer service you’ve experienced during your travels? On an Azamara cruise we were going ashore in the pouring rain, down a walkway to the bus. Crew members lined the walkway with umbrellas so we would not get wet.
Read This Next
Introducing
FX Excursions
FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.
#globility
Insta FeedDaily
May 15, 2026Queensland, Australia, Welcomes New Glasshouse Theater to Performing Arts Center
Since opening in 1985, Australia’s Queensland Performing Arts Centre has welcomed more than 30 million visitors to indoor performances, free events, workshops and outdoor performances. More than 33,500 performances have taken place in one of the Centre's four venues, many featuring some of the world's most significant artists and major presentations.
Sponsored Content
An Adults-Only Resort for All the Milestone Moments
On Saturday, Feb.14, Devossion by Live Aqua celebrated its grand opening, marking a significant milestone for Grupo Posadas and the Live Aqua brand. This adults-only resort focuses on celebration, authentic Mexican experiences and elevated hospitality — perfectly situated in the heart of the Riviera Maya.
Daily
May 15, 2026Buenos Aires-Based Travel Company Offers Tailor-Made Trips in South America
Planning a trip to South America soon? Say Hueque, a Buenos Aires-based travel company, designs personalized journeys around different destinations in South America such as Argentina and Chile.
Daily
May 15, 2026The Westin Denver International Airport Debuts Reimagined Meeting Spaces
The Westin Denver International Airport recently completed the first phase of its multiphase property transformation: a redesign of its 37,000 square feet of meeting and event space, marking the property’s commitment to and continued investment in the future of meetings and events at Denver International Airport. Directly connected to the airport’s Jeppesen Terminal, the property is the only full-service hotel with direct access to the airport.
Sponsored Content
IHG Business Edge: A Smarter Way for Small- and Mid-Sized Businesses to Travel
IHG Business Edge is a complimentary travel program designed to help small- and mid-sized businesses manage travel more efficiently while saving on hotel stays. Members enjoy access to guaranteed discounts, loyalty benefits, and partner offers across IHG Hotels & Resorts’ global portfolio of 6,600-plus hotels in more than 100 countries.
May 2026
May 14, 2026Iceland: Work and play in the Land of Fire and Ice
Iceland is the land of contrasts: fire and ice, light and dark — and, for many travelers, work and play. Where else can you have a business meeting in a stunning glass-clad seaside music hall and the next day watch a volcano erupt while standing on a glacier?
5 Enchanting Norwegian Storybook Towns to Visit
Daily
May 14, 2026The St. Regis San Francisco Debuts New Spa
Daily
May 14, 2026Hotel De Sers Review
eFlyer Reviews
May 13, 2026eFlyer News
May 13, 2026One&Only Brand Expands to French Alps
Kerzner International announced the expansion of its One&Only brand to France with a new One&Only Resort and Private Homes opening in Courchevel in 2030. The property will boast an immersive wellness sanctuary, vibrant culinary experiences and an exclusive mountain location within the heart of Courchevel.
Sponsored Content
Global Traveler Hosted Trip on the Transcend Connect
JOIN GLOBAL TRAVELER ON ITS NEXT TRIP!
eFlyer News
May 13, 2026Waldorf Astoria Opens First Hotel in Morocco
Waldorf Astoria Rabat-Salé, the brand’s first property in Morocco, officially opened this month, spanning 55 guestrooms, five distinctive dining experiences, a serene spa, extensive private art collection, event space and more.
ShareThis