FX Excursions

FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.

David C. Marr | Senior Vice President, Brand Management, Global Brand Leader, Tribute Portfolio and Sheraton Hotels & Resorts

by GT Staff

Dec 3, 2015
2015

Name: David C. Marr
Title: Senior vice president, brand management, global brand leader, Tribute Portfolio and Sheraton Hotels & Resorts
Company, city: Starwood Hotels & Resorts; Stamford, Conn.
Number of employees: 180,000 employees
Recent project: We recently launched Tribute Portfolio, Starwood Hotels & Resorts’ 10th brand.
First job: My first job was as a banquet houseman at a hotel in New Hampshire.
Little-known fact about you: I enjoy attending trapeze school. I also love drawing.

Your Business

Essential business philosophy: I base one of my essential business philosophies on the motto, “Half of life is showing up.” Show up for people when they need you, and show up to events when your schedule is crazy … you will always be glad you did, regardless of how difficult it might have been to make it happen.

Best way to keep a competitive edge: Keep your energy up by staying fit and surround yourself with positive people who laugh a lot and make you smile during both the good and bad days.

Yardstick of success: People who worked on my team getting promoted and moving into bigger roles

David C. Marr as a Traveler

What is the most important item you take when traveling? Running shoes

How do you spend your time on board? Thinking about what I need to do on the trip and writing some emails

What is your favorite restaurant in the world? Charisma Restaurant at the Hotel Mystique in Santoríni, Greece

What is your favorite destination in the world? Machu Picchu

About Tribute Portfolio and Sheraton Hotels and Resorts

Starwood recently announced The Tribute Portfolio. What was the catalyst and inspiration behind the launch?
In October 2014 a conversation about independent urban and resort hotels’ ever-growing popularity was the inspiration for the brand. Starwood was well-known for its nine brands, but as we talked to SPG guests, we found they were staying in these types of hotels when in destinations not served by one of Starwood’s nine brands. We also talked with independent hoteliers.

With The Tribute Portfolio, which is by and for our SPG members, hence the name “Tribute,” it is important for us to work with owners who have a clear vision. They are creating a brand resonating with the community, and our involvement is putting the SPG stamp on the property. We give hoteliers design freedom and have no hard brand standards but clear operating standards. Independent hotels around the world are playing to very broad audiences.

Tell our readers about the first Tribute Portfolio hotels and what makes them unique.
The properties are located in both urban and resort markets and have a local feel. The first Tribute Portfolio hotel was the Royal Palm South Beach Miami, located on the infamous South Beach and adjacent to some of the city’s luxury shopping. We also recently announced two hotels on the U.S. West Coast: Riviera Palm Springs and Avenue of the Arts Costa Mesa. And we have expanded internationally with the Great Northern Hotel in London, U.K., and The Kiroro in Hokkaido, Japan. Future locations include Coral Gables, Fla.; Asheville, N.C.; and Fort Lauderdale, Fla. Each property has its own story, and that’s what makes them stand out.

What are the long-term plans for the brand?
Tribute Portfolio will be a global brand, with plans for Paris, Milan, Amsterdam, Singapore and more. We have eight hotels currently signed, making us very close to our goal of 10 hotels by April 2016. Our goal by 2020 is 100 hotels, with 70 open and operating and 30 in development. The independent-minded owner combined with the power of Starwood has the potential to spawn great brands. I always say, two good ideas equal one great idea.

Newsletter sign-up

Introducing

FX Excursions

FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.

Daily
Nov 13, 2019

Ring in the Holidays at Kempinski Hotel Bahía

Kempinski Hotel Bahía, in Estepona, Spain, boasts a full calendar of holiday events, Nov. 30, 2019–Jan. 6, 2020.

A Lighter Footprint

United Airlines’ environmentally friendly efforts lessen the impact on local U.S. communities.

Feature
Nov 12, 2019

JetBlue Begins Flying Airbus A321neo Aircraft

In late September, JetBlue launched its first flight from New York’s John F. Kennedy International Airport to Fort Lauderdale (FLL) using its newly adopted Airbus A321neo.

Feature
Nov 12, 2019

Finnair Adds Daily Tokyo Flights

Finnair will start daily flights to Tokyo’s Haneda Airport on March 29, 2020. The new flights are on sale now.

Thessaloniki: Culture, Good Food and Shopping

Thessaloniki is the second-largest city of Greece and the most important center of the area. Built near the sea, elegant and refined, the Greek “Lady of the North” is a modern, vivacious city that welcomes visitors eager to learn about its history and culture, and at the same time have fun, relax, go shopping or simply explore the cityscape by the sea.

News
Nov 12, 2019

Alaska Airlines Boasts New Pixar-Inspired Livery

Alaska Airlines recently debuted its new Pixar-inspired, special-edition aircraft livery. On both sides of the Pixar-themed Boeing 737-800 aircraft, travelers spot recognizable faces from the Toy Story franchise, including Buzz Lightyear, Woody and Jessie. Rex the Tyrannosaurus appears on the boarding door and the little green aliens show up on the aircraft’s winglets.

eFlyer Deals
Nov 12, 2019

Winter Rewards in Puerto Rico

La Concha Resort in San Juan, Puerto Rico, is offering special deals for snowbirds looking to go to the Caribbean in the winter.

To New Heights

United Airlines announces a number of new routes.

eFlyer Lead
Nov 12, 2019

Most Airline Water Deemed Unsafe

When the drink cart rolls down the aisle on your next flight, what do you plan on asking for? According to a recent report, water quality on airlines is not something to be trifled with.