British Airways will test virtual reality headsets on some Heathrow (LHR)–New York (JFK) flights through the end of the year. In the trial, first-class passengers will receive the headsets for viewing “a selection of award-winning films, documentaries and travel programs in 2D, 3D or 360-degree formats.”
The headsets are made by San Francisco-based VR eyewear specialists Skylights, which previously worked with Air France and Alaska Airlines.
The trial engaged experts to choose “a range of therapeutic programs, including guided meditation and sound therapy, specifically designed for customers who have a fear of flying.” The headsets work whether the passenger is sitting up or lying fully flat.
British Airways used virtual reality in other initiatives, too. The airline launched a VR program at Heathrow to encourage more customers to upgrade to Club World. Potential customers could try out the experience by “touring” the airline’s Club World cabins via VR glasses, available at Terminal 5 check-in desks. They received a 360-degree view of the cabin, bedding and dining.
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