Soon British Airways customers will see a simplified luggage check-in through a new partnership with ViewTag. ViewTag is an electronic, re-usable luggage tag equipped with Radio Frequency Identification, Bluetooth and display screen — all working with traveler’s smartphones and British Airways app.
The tag securely latches to checked luggage, allowing customers to view display information of their flight stats and important details connecting the customer with their own baggage. The idea is to allow customers to take charge of their baggage and simplify the entire process.
“By allowing passengers to transfer their information digitally before they arrive at the airport, check-in is reduced to a matter of seconds” said Richard Warther, CEO, ViewTag.
Travelers can adhere the tag to their luggage before arriving, using the British Airways mobile app. Passengers simply check-in, obtain their boarding pass and sync their information to the luggage tag. The ViewTag uses Bluetooth technology to pull the user’s information from their boarding pass; travelers just need smartphones and to be connected to the tag’s Bluetooth.
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