FX Excursions

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Air Canada Upgrades Entertainment

by Megan Hill

Jul 1, 2019

Air Canada

Feature

Air Canada is expanding its inflight entertainment, offering with a content increase of 50 percent on selected aircraft.

The company is expanding the entertainment in new partnerships with Crave, Bell Media’s premium entertainment service, and Stingray, Canadian-based multi-platform audio service. The agreement will bring new content on “many” of Air Canada’s B777s, B787s and Air Canada Rouge’s A319s, A321s and B767s. The upgrades will take effect on the airline’s A330 aircraft later this year.

Passengers will be able to watch new programs like Billions, Ray Donovan and The Affair, as well as Crave original comedy Letterkenny and Comedy Central’s Broad City. Stingray will also add more music content, including concerts, documentaries, video playlists, artist interviews and award show coverage.

The upgrade includes a new system interface that allows customers to browse in 15 languages.

Air Canada says the partnerships will allow it to offer over 1,000 hours of entertainment — more than any other airline in the Americas. That’s enough to keep passengers busy for the duration of 72 flights between Toronto and Hong Kong.

“Air Canada will be the only carrier to offer full seasons of Crave programming, while music lovers will be able to enjoy a much wider array of songs and genres from top artists through Stingray, said Andrew Yiu, vice president of product, Air Canada. “Additionally, Air Canada is significantly boosting the selection of movies and television shows it currently offers on its newest mainline wide-body and narrow-body aircraft types.

“These upgrades will give customers, including those on our longest flights, greater choice than ever before, with access to full season boxsets of shows such as How I Met Your Mother, full collections of movie franchises, including Harry Potter and The Matrix, more new releases from Disney and expanded content from HBO.

“To help customers select and manage their entertainment options, we are also progressively introducing a new user interface that will be easier to navigate and available in 15 languages.”

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