Air Canada announced the launch of its own loyalty program in 2020. The new loyalty program will follow the end of Air Canada’s joint agreement with Aimia, the operator of Aeroplan. By operating its own program, Air Canada will be better able to strengthen its customer relationships and deliver a more consistent customer experience.
“Our relationship with our more than 45 million customers sits at the core of Air Canada’s ongoing transformation as we continue to grow our business beyond the 200 destinations that we already serve, and work to become a global champion,” said Calin Rovinescu, president and CEO, Air Canada. “This decision is the right one for our customers, our employees and our shareholders.”
The new program will offer additional earning and redemption opportunities, more personalized service and a better digital experience for customers. Over the past decade, Air Canada invested $10 billion to renew its fleet with the most technologically capable aircraft, and to elevate its offerings, including all-new seats, WiFi, expanded Maple Leaf lounges and updated branding. The new loyalty program marks the next step in Air Canada’s transformation.
Air Canada’s exclusive contract with Aimia remains in effect until its June 29, 2020, expiration date. Until then, Air Canada is committed to business as usual by working closely with Aimia to provide consistent service with Aeroplan members.
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