Alaska Airlines is doing away with the standard fee for the first checked bag for Alaska Airlines Visa Signature consumer cardholders.

“This is a benefit our customers have been asking for,” said Sangita Woerner, vice president of marketing, Alaska Airlines. “Visa Signature consumer cardholders and their friends and family traveling in the same reservation with them will enjoy one free checked bag with every flight as a core benefit of our card program.”

Alaska first launched a month-long free checked bag promotion for all Mileage Plan members in January. In February, Alaska extended the promotion to its Visa Signature consumer cardholders.

Alaska Airlines Visa Signature cardholders get 25,000 bonus miles upon approval when they apply online. They also earn one mile for every dollar spent on retail purchases and three miles for every dollar spent with Alaska Airlines.