WOW, The New Cultural District in Porto, Portugal, offers an array of activities throughout the district for the rest of the summer. Built from restored and regenerated wine cellars located in the heart of Vila Nova de Guia’s historic port warehouse district in Porto, WOW features a collection of seven immersive museum experiences, 12 restaurants ranging from fine dining to casual, bars, cafés, retail outlets and a wine school.
This summer, several exciting and new experiences await. From seasonal festivals and mysterious escape room adventures to delectable award-winning dining and immersive art exhibitions, here’s what’s happening at WOW this summer and fall:
© WOW, The New Cultural District
Embrace Your Inner Barbie and Ken at The Pink Palace
Barbie lovers can embrace all things pink and rosé wine at The Pink Palace at WOW. The venue offers interactive experiences; playful settings; Instagrammable and TikTok moments; and tasting opportunities showcasing a range and variety of rosé wine, including Quinta do Vale do Bragão Rosé and Croft Pink Rosé. Throughout its 11 rooms, visitors feel like they step into Barbieland as they surround themselves with immersive pink backgrounds and rosé tastings.
© WOW, The New Cultural District
The Chocolat Festival Portugal
For chocolate enthusiasts and those interested in expanding their dessert palate, Chocolat Festival Portugal returns to Europe for its second year, offering an unforgettable experience for visitors. Held Oct. 19–22, chocolate fans can enjoy an array of different chocolate brands from countries around the world, showcasing different types of chocolate.
© WOW, The New Cultural District
Escape Room “Mission: Save the Museum”
Explore WOW’s newest attraction, a thrilling escape room, Mission: Save the Museum. Located within The Bridge Collection, participants navigate through an intricate web of puzzles, cryptic clues and mysterious artifacts while racing against the clock. To save the museums, guests must channel their inner detective and solve the mystery of a missing artifact.
© Kenneth Noland/ ADAGP, Paris / SPA, Lisboa, 2023
The Tate Collection x WOW
Through Sept. 30, The Atkinson Museum at WOW and The Tate Collection partner to present The Dynamic Eye, showcasing more than 100 pieces of rare artwork. The journey explores global centers from 63 international artists who converged to experiment with optical and kinetic effects. The one-of-a-kind immersive experience features paintings, sculptures and works on paper.
© WOW, The New Cultural District
The Wine School at WOW offers Wine & Spirit Education Trust courses for travelers. Whether looking to start a professional career in wine, already working in the industry or a wine enthusiast looking to expand your knowledge, these courses include an exclusive look into Portuguese wines. The Wine School also plans to launch daytrips to various Portuguese wine regions in the near future.
© Mira Mira by Ricardo Costa
Mira Mira offers a relaxed approach to fine dining under the guidance of two-Michelin-starred Chef Ricardo Costa. The menu highlights Portuguese gastronomy featuring organic produce from regenerative agriculture through tasting menus and an à la carte menu.
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