In celebration of Global Running Day, Westin Hotels & Resorts announced an addition to the brand’s Gear Lending program, which offers guests access to New Balance shoes and workout apparel during their stay.
For the month of June, reflective wristbands and light-up sneaker clips will be included in the Gear Lending program, allowing guests to pack light, stay fit and get out for a run earlier in the day.
“Travelers today are over-scheduled and always-on; in response, we are seeing people realign their priorities to put their well-being first,” said Brian Povinelli, senior vice president and global brand leader, Westin Hotels & Resorts. “Whether at home or on the road, often the only time guests have for themselves is the morning. Fueled by our guests’ passion for running and the brand’s promise to empower travelers to move well, we hope this extension to our Gear Lending program will inspire travelers to rise early and own their morning on Global Running Day and beyond.”
According to a global study by StudyLogic, 40 percent of those surveyed are more in control of their wellness routine between 4 a.m. and 10 a.m. with 25 percent more in control between 4 a.m. and 6 a.m. As many people have trouble maintaining a fitness routine on the road, Westin’s new offering allows guests to regain control of their routines by safely running in the early hours of the morning before the sun fully rises.
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