Westin announced a new sustainability program to collect, process and reweave hotel bed linens. The linens receive new life as children’s pajamas, distributed to children in need.

“As people integrate wellness into their lifestyle more holistically on the road and at home, giving back has increasingly become important to their overall sense of well-being,” said Brian Povinelli, senior vice president and global brand leader, Westin Hotels & Resorts. “Wellness is in the Westin brand’s DNA, and Project Rise: ThreadForward is evidence that we can empower the well-being of our guests and associates as well as make a difference in the communities around us — hopefully inspiring change in the industry as a whole.”

“Sleep continues to be the foundation of well-being,” asserted Charles Morin, president, World Sleep Society. “But despite this, one third of all adults and a majority of children are not getting enough sleep. Research suggests that, particularly for children, creating and preserving bedtime routines lead to more restorative sleep, which in turn improves physical and emotional well-being.”

Westin teamed with Clean the World and Divergent Energy to develop the system to collect and process the linens. A new and proprietary upcycling process was developed to ensure fabrics meet safety regulations and provide comfort for the wearer.

“Upcycling sheets into children’s pajamas has never been done before,” said Shawn Seipler, founder and CEO, Clean the World. “As our partnership with Westin has grown over the past eight years through the bath and soap amenity program, we were excited when Westin came to us to help bring this vision to life. Westin’s Project Rise: ThreadForward program is a phenomenal effort to continue to improve children’s health and create a more sustainable future.”