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Virgin Atlantic Introducing New Faces

by Erich Martin

May 21, 2019

Virgin Atlantic Boeing

Feature

In order to properly welcome the new Airbus A350-1000 aircraft to the fleet, Virgin Atlantic is retiring its iconic mascot and introducing five new faces to adorn its new aircraft.

Flying Lady is being retired in favor of five new Flying Icons. The new icons were created to better represent the airline’s customers and workforce. The new icons will go on four new aircraft this year and eight more in 2020.

The current Flying Lady was designed based on figureheads that traditionally adorned ships.

The change represents broader changes by Virgin Atlantic. “Virgin Atlantic has made a pledge to tackle its gender pay gap and increase diversity and inclusion across the business, and this is mirrored in the look and feel of the brand. The airline is aiming to have a 50:50 gender balance in leadership roles, as well as at least 12 percent black, Asian and minority ethnic group (BAME) representation across the company, by 2022,” the brand said in a statement.

The airline has worked toward this goal tangibly. Last year, it was a founding member of Women in Aviation and Aerospace and was a signatory of the United Kingdom’s Women in Hospitality, Travel and Leisure charter.

“The saying goes ‘You can’t be what you can’t see’ and that has never been truer than the aviation industry’s glamourous image in the past. We have been working for a number of years to tackle our gender pay gap, create an inclusive workplace and increase the diversity of our workforce, through the development of our Springboard program for women, as well as the launch of engineering apprenticeships. By introducing our new Flying Icons, I hope it encourages people from all backgrounds to feel at home flying with us, but also working with us,” said Nikki Humphrey, senior vice president, Virgin Atlantic.

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