United Airlines is offering new upgrade benefits for its Premier Platinum and 1K MileagePlus members. The new program, PlusPoints, will go into effect Dec. 4.
“We’re looking to make MileagePlus more rewarding specifically for premier program members,” said Luc Bondar, president of MileagePlus, vice president of loyalty, United Airlines.
“We want to make it easier for them to use upgrades.”
The new program is focused on Regional Premier Upgrades and Global Premier Upgrades. With the program, top-tier members will receive what Bondar described as a “bank” of points that can be used to upgrade on all flights across the airline’s global network.
“The program offers significantly more flexibility by having a bank of points that can be used on any flight,” explained Bondar. “The new PlusPoints program increases the overall number of upgrade opportunities for top tier Premier members, expands the fare classes where they can be used and lets members request upgrades on multiple flights all at once.”
“Our goal is to meet customers where they are and that means we need to be online and on mobile,” said Bondar, who added the self-service, mobile and online access for upgrades are unique to United.
United is the only global U.S. airline that lets members request all upgrades without making a phone call.
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