United Airlines recently unveiled new aircraft livery. A new design incorporates three shades of blue, replacing the standard gold hues found on most of the airline’s livery today. The globe logo remains on the aircraft tail in a new blue hue. Engines and wingtips also get the blue makeover. The United name appears larger on the aircraft body and the lower half of the aircraft is painted gray.

“As we improve and elevate our customer experience, we are changing the way people think and feel about United, and this branding captures that new spirit,” said Oscar Munoz, CEO, United Airlines. “Each improvement we’ve added to our service advances our evolution as an airline, furthering our effort to elevate and redefine customer service in the sky. This modernized design, especially our iconic globe, enhances the very best of United’s image and values while pointing in the direction of where we intend to go next in serving our customers.”

The new branded color palette is meant to create a soothing environment and more relaxed travel experience. The hues are found on new front-line employee uniforms as well.

Narrow-body, wide-body and regional aircraft receive the new design over the next year; United aircraft generally receive new paint jobs every seven years.