From Caviahue-Copahue in Argentina to Tra Que Vegetable Village in Vietnam, travelers can now discover the 55 newest Best Tourism Villages of 2024 as researched by UN Tourism. These are not overcrowded, mass-tourism villages, but instead very rural destinations that have consolidated their position as key players in sustainable tourism and community development.

These 55 villages from all regions of the world who received their new recognition were chosen from more than 260 applications from more than 60 UN Tourism Member States.

“Tourism is a vital tool for inclusion, empowering rural communities to protect and value their rich cultural heritage while driving sustainable development,” said Zurab Pololikashvili, secretary-general, UN Tourism.

“The Best Tourism Villages initiative not only recognizes the remarkable achievements of these villages but also highlights the transformative power of tourism,” said Pololikashvilli. “By leveraging their unique assets, these communities can foster economic growth, promote local traditions, and enhance the quality of life for their residents. We celebrate the villages that have embraced tourism as a pathway to empowerment and community well-being, demonstrating that sustainable practices can lead to a brighter future for all.”

The Best Tourism Villages by the UN Tourism initiative was launched in 2021 to advance tourism’s role in rural areas, preserving landscapes, cultural diversity, local values and culinary traditions. The Best Tourism Villages Network grows every year, and with the announcement of its 55 new members, 254 villages are now part of the largest community of rural destinations in the world.

The initiative comprises three pillars:

• Best Tourism Villages by UN Tourism recognizes outstanding rural tourism destinations with accredited cultural and natural assets, a commitment to preserving community-based values, and a clear commitment to innovation and sustainability across economic, social and environmental dimensions.
• Best Tourism Villages by UN Tourism Upgrade Program supports villages on their journey to meet recognition criteria, helping them improve in areas identified as weakness during evaluation.
• Best Tourism Villages Network by UN Tourism provides a space for exchanging experiences and good practices, learning and opportunities among its members, and it is open to contributions from experts and public and private sector partners engaged in the promotion of tourism as a driver for rural development.

Information and photos of each of the 254 designated Best Tourism Villages are available on the Best Tourism Villages website.