FX Excursions

FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.

The State of Luxury Travel

by Nicole Quaste

Aug 1, 2017
eFlyer News

As the ideas of wealth and status change, travelers’ ideas of luxury also change. High-end travelers increasingly choose subtle indulgences and exclusive experiences over flashy material items and extravagant accommodations.

A new report, The Future of Luxury Travel, by Sabre Hospitality Solutions and TrendWatching, reveals key factors impacting how customers choose luxury accommodations and experiences.

“The evolution of high-end travel is creating a marketplace where ‘luxury’ is defined by the most exclusive, unique experiences that reside at the intersection of affluence and access,” said Sarah Kennedy Ellis, vice president of global marketing and digital experience, Sabre Hospitality Solutions. “We see guests moving beyond traditional ideas of status and embracing highly bespoke travel opportunities that focus more on the individual traveler’s personality and values and less about expressing opulence.”

According to figures from the Global Wellness Institute, the global wellness tourism segment is expected to grow by more than 37 percent over the next three years, to $808 billion. Luxury travelers are looking to better themselves, and as major hotel companies continue to implement wellness services and amenities, it becomes easier for travelers to do so.

Also according to the study, luxury travelers identify themselves as “post-status” — meaning they prefer subtle indulgences to prominent logos and unnecessary opulence. The no-frills trend sees travelers choosing options that contrast traditional luxury.

Another factor driving consumer choice is a desire for guilt-free luxury. The Future of Luxury Travel report cites examples of emerging high-end products and services growing in popularity for their positive environmental or social impact. Overall, luxury travelers are opting for accommodations and experiences that leave a smaller footprint or make a positive change.

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