Emaar Hospitality Group Made A Large Splash By Opening Several Address Hotels In A Short Time In Dubai. Tell Our Readers About Your Growing Roster Of Projects.

The Address Hotels + Resorts is a 5-star premium hotel brand that features a variety of unique experiences for business and leisure travelers. It reflects the demand for a younger and trendier lifestyle with a high level of service. While we are new in the market, we are happy with our results to date.

The Address Downtown Dubai is the market leader, followed by The Palace – The Old Town. Location is key for all of our properties. The Address Downtown Dubai is located by the Burj Khalifa, the tallest tower in the world, and next to The Dubai Mall, the largest mall in the world. The Address Dubai Mall is also in Downtown Dubai and is directly connected to the mall. It offers an innovative fashion advisor service which guests can use to solve any fashion dilemma. The Address Dubai Marina and The Address Montgomerie Dubai are located in the vibrant Dubai Marina and prestigious Emirates Hills areas, close to shopping and leisure attractions in New Dubai. The business and leisure traveler is important to us, and with locations like Downtown Dubai and Dubai Marina, we are positioned to attract both.

Our portfolio is balanced — 10 percent are flagship hotels to position the brand in the marketplace, another 10 percent represent retreat and mystique, 40 percent represent a city atmosphere, and 40 percent balance the city with resort-like surroundings.

Are There Plans To Invest Outside The U.A.E.?

We are looking at new locations such as London, New York, Singapore and Hong Kong, to name a few. We will open a polo retreat in Marrakesh; and our 17th-century chateau in the south of France will offer a winery, golf course and residences. Under the Emaar umbrella, we opened the first Armani Hotel in April in Dubai, to be followed by one in Milan.

How Do You Plan To Accomplish Your Vision To Become The Premier Global Provider Of Personal Innovation And Memorable Experiences?

The message of The Address Hotels + Resorts is “where life happens.” We have created contemporary but warm hotels where people want to be, and that is apparent from the moment you enter the property. It’s in the music, the design, the food and beverage and location. Our hotels have an energy you won’t find elsewhere. A combination of our high standards and innovations — like the 24-hour stay benefit and complimentary WiFi — creates a memorable experience.

Our city hotels combine the relaxation of a resort with the efficiency of a business hotel, offering a sensational spa and pool, which drives weekend guests as well. We want guests to have space to enjoy their surroundings, even if they only have an hour or two to spare, which is an advantage for any corporate traveler.

What Led To Your Career In The Hospitality Industry?

I like service, travel and being with people. I worked with Hyatt in Asia and then The Ritz-Carlton in Bali. Moving to the Middle East and Dubai with Ritz-Carlton gave me experience with the marketplace and the region. Joining Emaar Hospitality Group was an exciting opportunity — I had a blank canvas to give a vision to the properties. I took the highlights of my career to use at The Address Hotels + Resorts.