Nestled within the sustainable Rosewood São Paulo, Asaya Spa by Guerlain offers a first-of-its-kind urban retreat. Designed by legendary Philippe Starck, the wellness destination delivers a creative opportunity for guests to achieve personal transformation while enjoying a luxurious getaway.

Through its curated menu, Asaya Spa by Guerlain combines Brazilian practices and rituals with Guerlain’s approach to skincare and regenerative therapies. Guests staying at the hotel get full access to the spa’s program, but travelers and locals alike can purchase a membership program to receive exclusive opportunities to embrace wellness experiences available.

“We are honored to introduce São Paulo to a new transformative journey and are incredibly proud of the unique synergy between the spirit of Brazil and cutting-edge well-being that one will find at Asaya Spa by Guerlain,” said Edouard Grosmangin, managing director, Rosewood São Paulo. “This launch not only elevates the wellness landscape of our global city but also marks a key moment in the global growth of the Asaya Spa concept. Created by Rosewood to deliver integrative offerings for both guests and local communities, this milestone unveiling firmly establishes Asaya’s presence in South America.”

The Asaya brand is rooted in the pillars of emotional balance, fitness and nutrition, physical therapies, skin health, and community. Visitors can enjoy a range of Guerlain signature treatments, offering expertise in facials and unique know-how of the body. Some of the main treatments include The Forest Energy, which includes a 90-minute muscular body massage; Art of Sculpt massage, a two-hour face and body sculpting massage; and the Brazilian Feathers treatment, a 90-minute multisensory body massage.