As a part of its “Is Japan Cool?” campaign, All Nippon Airways put together a virtual gallery of contemporary Japanese artwork, available for viewing online. The gallery was created after the Japan Tourism Agency released a report naming the top spending habits of international tourists in the region, listing Japanese museums and art galleries as No. 12. All Nippon Airways hopes this new recognition of the Japanese art scene, featuring leading artists and rare installations, will draw more tourists’ attention to art in Japan.
The virtual exhibit is designed to look completely realistic, giving viewers the feel of a real art museum or gallery. The space can be viewed from every angle, with 3D scanning technology giving artwork a more believable recreation. The gallery can be viewed on both personal computers and mobile devices.
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