London tourism refuses to lose momentum following the United Kingdom’s decision to leave the European Union. In fact, two-thirds of Americans who visited London in the last two years said they’ll return soon, thanks to post-Brexit exchange rates, according to a study by London & Partners. The same American travelers felt the city offered the best cultural experience in the world, thanks to its museums, musicals and galleries. Since 2012, 7.9 million Americans have visited the city, with London museums and galleries reporting an 11 percent increase in American visitors. Other large draws the survey found were London film locations, including King’s Cross Station for Harry Potter fans, as well as filming locations for Skyfall and Notting Hill. “Our city’s world-class museums, galleries and exhibitions have firmly positioned London as one of the most welcoming and culturally rich cities to visit. Not only does our unique cultural scene make a substantial and vital contribution to our city’s economic prosperity, but I’m delighted to see that London’s creative sector plays such an important role in entertaining tourists from across the Atlantic,” said Sadiq Khan, mayor, London. “The many millions of visitors who come here time and time again are sending out a clear signal that London is truly open to everyone, and this is the message we will continue to send around the world.” “From the Queen to Adele, Tower Bridge to The Shard, and Picasso to Sir Elton John, London offers one of the most diverse and stimulating cultural experiences of any city in the world,” said Gordon Innes, CEO, London & Partners. “With so many new museum openings this year, a stunning array of world class exhibitions and events, the ability to travel 24 hours on the night tube and the city offering better value than ever for international visitors — there has never been a more exciting time to come to London.” The survey also asked Americans which famous Londoner they’d most like to have as a travel companion. Most chose Her Majesty the Queen, with David Beckham and Adele close behind.
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