FX Excursions

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Miami Beach Unveils New Experiential Tour App to Help Travelers Plan Customized Vacations

by Ron Bernthal

Mar 8, 2023

© Miami Beach Visitor and Convention Authority

Daily

Miami Beach Visitor and Convention Authority recently unveiled a new, immersive destination tour app, EXP Miami Beach Tours, now available for Apple and Google. This extension of the Experience Miami Beach App is an insider guide with the best ways to experience Miami Beach from sunrise to sunset and beyond, inviting users to explore curated art and architectural tours crafted by a selection of city experts. From iconic buildings with new purpose to preserved architecture showcasing the evolution of Miami Beach’s design history, enthusiasts can now tap into interactive, self-guided tours.

Pool mural

© Miami Beach Visitor and Convention Authority

“Our new take on travel planning through the EXP Miami Beach Tour App welcomes visitors with a selection of virtual journeys, allowing them to explore options prior to arrival and to discover unique and hidden itineraries in real time when in market,” said Steve Adkins, chairman, Miami Beach Visitor and Convention Authority. “Understanding user behavior, it was key for our development team to deliver an interactive option for those looking to immersive themselves in activities representative of Miami Beach’s arts + culture community.”

The EXP Miami Beach Tours App offers four marquee itineraries, including Art in Public Spaces, Hidden Art, A Day Inside Miami Beach Architectural Wonders, and Public Art and Iconic History in Miami Beach. Each tour provides a collection of hot spots to visit and experience the power of art and expression on Miami Beach, from large-scale public art installations to hidden pieces harkening back to the city’s history.

Miami

© Miami Beach Visitor and Convention Authority

Several recommendations are in collaboration with guest curator and MBVCA board member George Neary. Neary is an independent City of Miami Beach tour operator, owner of Tours R Us and a local community art enthusiast. EXP Miami Beach Tour App users can follow his top picks and learn interesting facts about Miami Beach’s history and its constantly evolving, design-forward position in the art and architectural world.

outdoor art

© Miami Beach Visitor and Convention Authority

“Through research and focus groups, we’ve worked to create an intuitive tour experience that offers visitors self-guided tours created by those active in the art and design scene that allow them to discover Miami Beach at their leisure,” said Grisette Marcos, executive director, MBVCA. “Showcasing specific landmarks and artistic areas of note in unexpected places, we invite visitors to become a member of our community through first-hand experiences they can find by downloading the new tour app.”

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