FX Excursions

FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.

Meet Melanie de Souza Executive Director, Destination Marketing, Royal Commission for AlUla

Sep 27, 2021

PHOTO: © ROYAL COMMISSION OF ALULA

September 2021

THE BASICS

Name: Melanie de Souza
Title: Executive director destination marketing
Company, city: Royal Commission for AlUla; AlUla, Saudi Arabia

First job: Sales executive for Oberoi Hotels
Where to next: The beautiful country of Georgia

A LITTLE BIT MORE

What actor or actress would play you in a movie of your life?
My indulgent answer would be Meryl Streep. I could also say Whoopi Goldberg!

What would you be doing professionally if you weren’t in your current industry?
I would be in a marketing role with a lifestyle brand, working in advertising or perhaps still with hotels, where I embarked on my career.

What is your favorite book, movie or television show?
Gruen, an Australian TV program that focuses on advertising and is hilarious and on the money!

What historical figure, dead or alive, would you love to have dinner with?
The refreshing Jacinta Ardern, prime minister of New Zealand. She’s an inspirational human being, politically savvy but still grounded.

THE BUSINESS

What is your most recent project, and what was the inspiration behind it?
We are looking to bring Saudia Arabia more into the tourism space. AlUla is a special place, so it’s important to get the messaging right. Our domestic brand campaign, The World’s Masterpiece, brings to life how AlUla is rich in historical, geological and geographical significance, and how this ancient city, once the crossroads of The Silk Road and The Incense Route, has recently been rediscovered by the world. This is the first-ever destination brand campaign for AlUla and includes a film directed by renowned cinematographer Bruno Aveillan.

What is your favorite aspect of the job?
Leading a professional team of marketers, including a new generation of passionate and competent Saudis, in positioning what I have no doubt will be one of the greatest tourism destinations of the world

What’s the biggest business risk you’ve ever taken?
Committing to a large expenditure to close a deal before the relevant budget was formally handed down. I live to tell the tale!

Who is someone you admire professionally in the travel industry?
Alan Joyce, chief executive at Qantas, is a great leader. He does not shy away from making tough decisions, champions causes and is well-regarded by his team.

AS A TRAVELER

Tell us about a travel nightmare: Before Google Maps, I navigated my way in Japan on sales calls and deciphered street numbers without the requisite language skills. I’m thankful for the courtesy and friendliness of locals!

Share a comical travel experience: In my early days of official visits to China, I observed my Australian associates coming to terms with cultural expectations. I watched them get insanely drunk with the myriad rounds of official toasts and number of courses in a traditional official banquet, all while trying not to giggle. Fortunately for me, I had been well-coached.

What is your preferred method of travel — planes, trains, automobiles, cruise ships — and why? Planes are efficient to get to a destination when time is limited. I do have a soft spot for the romance of rail journeys.

What has been the best example of customer service you’ve experienced during your travels? I have had the privilege of staying at some fine hotels. They boast guest history records that are supreme. You are not asked the same question about your preferences twice, and friendly staff address you by your name and appear to be genuinely enjoying their roles.

Introducing

FX Excursions

FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.

#globility

Insta Feed
Daily
Jan 18, 2022

6 Reasons to Put Santorini, Greece, on Your Travel List

It’s time to start dreaming of your next trip. Here’s some destination inspiration for you. Take a visual journey through Santorini, Greece, with us.

 Reconnect with the world in The Islands of Tahiti

Located in the South Pacific, The Islands of Tahiti are just eight hours by air from California. Surrounded by pristine, crystal-clear blue waters, the 118 islands and atolls offer natural beauty, authentic island culture and unique French Polynesian style. The Islands of Tahiti are world-renowned for white-sand beaches, stunning turquoise lagoons and varied landscapes ranging from coral atolls to volcanic mountain peaks. Privacy comes naturally in The Islands of Tahiti and offers visitors the space to relax and reconnect and to be Embraced By Mana. Mana is the life force and spirit that connects all things in The Islands of Tahiti.

Daily
Jan 18, 2022

Boston-Based COJE Management Group Withstands Pandemic, Sees Restaurants Flourish

COJE Management Group raised the bar when it comes to cuisine and cocktails. The Boston-based group, founded by Chris Jamison and Mark Malatesta, offers guests the ultimate dining experience with old-world hospitality and an array of cuisines for every guest to enjoy. With culinary director Tom Berry incorporating the cuisines he encountered during his travels to South America, Cuba, Japan, Southeast Asia and France, each restaurant has distinguished itself as a must for anyone visiting Boston and each is designed exclusively in-house using inspiration from different regions and countries around the world.

Daily
Jan 17, 2022

Galei Kinneret Hotel Opens in Israel

London-based Saar Zafrir Design unveiled its latest project: Galei Kinneret Hotel. Located on the Sea of Galilee, the restored 123-room property was one of Israel’s first luxury hotels, originally built in 1946.

IHG® Business Edge: Working Together with SMEs

IHG® Business Edge: Working Together with SMEs for a smarter way to manage travel

Daily
Jan 14, 2022

New Martin Luther King, Jr. Dedication at Plant Riverside District

With Martin Luther King, Jr. Day on Monday, Plant Riverside District, also known as Savannah’s Entertainment District, is officially dedicating a park to Martin Luther King, Jr. Located on the Savannah riverfront, Plant Riverside District will hold a ceremony to unveil a commissioned bronze monument dedicated to the late Civil Rights leader.

eFlyer Deals
Jan 12, 2022

Dromoland Castle’s Linger for Longer Offer

Situated in County Clare, Ireland, Dromoland Castle offers guests its Linger for Longer deal to experience the west of Ireland in medieval luxury. Guests who book a two-night stay this January or February will receive a complimentary third night at the 16th-century castle.

eFlyer Deals
Jan 12, 2022

TourRadar 2022 Savings

TourRadar celebrates the start of 2022 with exclusive savings on trips for 2022 and 2023. Save up to 50 percent on all trips to Egypt, including the popular eight-day Pharaohs Nike Cruise Adventure and 10-day Egypt Explorer Felucca Cruise and Red Sea trip. TourRadar also offers travelers up to 50 percent off trips to Greece such as the seven-day tour through Athens, Mykonos and Santorini.

eFlyer Deals
Jan 12, 2022

QuintEvents’ 2022 Super Bowl Offer

For guests wanting the ultimate VIP experience at this year’s Super Bowl, QuintEvents offers an exclusive opportunity. Guests can choose from a variety of QuintEvents’ offers to not only have a seat at the game but also to enjoy cocktails, chef-prepared dishes with legendary football hall of famers like Dan Marino, and a stay at a luxury premium hotel with a beachside option.