FX Excursions

FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.

Meet Melanie de Souza Executive Director, Destination Marketing, Royal Commission for AlUla

Sep 27, 2021

PHOTO: © ROYAL COMMISSION OF ALULA

September 2021

THE BASICS

Name: Melanie de Souza
Title: Executive director destination marketing
Company, city: Royal Commission for AlUla; AlUla, Saudi Arabia

First job: Sales executive for Oberoi Hotels
Where to next: The beautiful country of Georgia

A LITTLE BIT MORE

What actor or actress would play you in a movie of your life?
My indulgent answer would be Meryl Streep. I could also say Whoopi Goldberg!

What would you be doing professionally if you weren’t in your current industry?
I would be in a marketing role with a lifestyle brand, working in advertising or perhaps still with hotels, where I embarked on my career.

What is your favorite book, movie or television show?
Gruen, an Australian TV program that focuses on advertising and is hilarious and on the money!

What historical figure, dead or alive, would you love to have dinner with?
The refreshing Jacinta Ardern, prime minister of New Zealand. She’s an inspirational human being, politically savvy but still grounded.

THE BUSINESS

What is your most recent project, and what was the inspiration behind it?
We are looking to bring Saudia Arabia more into the tourism space. AlUla is a special place, so it’s important to get the messaging right. Our domestic brand campaign, The World’s Masterpiece, brings to life how AlUla is rich in historical, geological and geographical significance, and how this ancient city, once the crossroads of The Silk Road and The Incense Route, has recently been rediscovered by the world. This is the first-ever destination brand campaign for AlUla and includes a film directed by renowned cinematographer Bruno Aveillan.

What is your favorite aspect of the job?
Leading a professional team of marketers, including a new generation of passionate and competent Saudis, in positioning what I have no doubt will be one of the greatest tourism destinations of the world

What’s the biggest business risk you’ve ever taken?
Committing to a large expenditure to close a deal before the relevant budget was formally handed down. I live to tell the tale!

Who is someone you admire professionally in the travel industry?
Alan Joyce, chief executive at Qantas, is a great leader. He does not shy away from making tough decisions, champions causes and is well-regarded by his team.

AS A TRAVELER

Tell us about a travel nightmare: Before Google Maps, I navigated my way in Japan on sales calls and deciphered street numbers without the requisite language skills. I’m thankful for the courtesy and friendliness of locals!

Share a comical travel experience: In my early days of official visits to China, I observed my Australian associates coming to terms with cultural expectations. I watched them get insanely drunk with the myriad rounds of official toasts and number of courses in a traditional official banquet, all while trying not to giggle. Fortunately for me, I had been well-coached.

What is your preferred method of travel — planes, trains, automobiles, cruise ships — and why? Planes are efficient to get to a destination when time is limited. I do have a soft spot for the romance of rail journeys.

What has been the best example of customer service you’ve experienced during your travels? I have had the privilege of staying at some fine hotels. They boast guest history records that are supreme. You are not asked the same question about your preferences twice, and friendly staff address you by your name and appear to be genuinely enjoying their roles.

Introducing

FX Excursions

FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.

Explore Excursions

#globility

Insta Feed
Daily
Sep 21, 2023

Soak in Philadelphia’s Charm with This Epicurean Lovers Weekend Getaway

If fabulous food and beverages are a must-have for any weekend getaway, then look no further than the City of Brotherly Love. Whether your palate has a penchant for vibrant Latin American fare or cozy French cuisine, whether you're an oenophile looking to swirl, sniff and sip your way around the globe or you’d rather sample farm-to-glass cocktails, Philly’s got it all this fall. (With the exception of Bolo, which is a short taxi or Uber ride away and definitely worth the trip, the rest of these spots are all within walking distance of each other.)

Join the Global Movement: GBTA Drives Business Travel Through Community, Learning and Advocacy

The Global Business Travel Association (GBTA) believes business travel is a fundamental force for good and brings the industry together to connect, innovate and set new standards. With members from across the globe, GBTA engages the many voices of business travel to build a collective future, providing a platform for buyers and suppliers to come together, connect with peers, grow their network and shape the future of the industry.

Daily
Sep 21, 2023

These Hotels Have Some of the Best Room Views in the World

From Santoríni to Dubai to New York, some hotels just have that “it” factor that draws visitors far and wide. For some hotels it’s their proximity to popular landmarks and attractions, for others it’s their amenities. But these hotels have something few can claim: a true room with a view.

Daily
Sep 21, 2023

Great Bring-Alongs for Fall Adventure Travel

Planning your next autumn adventure? Whether that entails kayaking a remote mountain river or a walking tour of your favorite European capital, here are some great travel finds to bring along:

IHG® Hotels & Resorts Introduces Effortless WiFi Connection for Guests Worldwide

IHG Hotels & Resorts is thrilled to announce the launch of a new mobile product feature for members: IHG Wi-Fi Auto Connect. This feature is now available exclusively in the IHG One Rewards mobile app for both iOS and Android users and will automatically connect IHG One Rewards members to WiFi upon arrival at more than 5,000 IHG hotels worldwide — no separate passwords or log-ins needed. This is in addition to the exciting benefits of being an IHG Business Edge member. IHG Business Edge provides small- and medium-sized businesses access to a user-friendly portal that displays comprehensive spending and savings data while providing the convenience of direct booking with a guaranteed discount.

Daily
Sep 20, 2023

The Chloe Nashville to Bring a Southern “Joie de Vivre” to Nashville in 2024

Two historic Craftsman-style homes connected by a newly built third extension will take on a new life as the 19-room The Chloe Nashville in 2024. Developed to aesthetically harmonize with both Nashville’s past and future under the direction of Nashville-based Remick Architecture, guestrooms range from 400 to 817 square feet and start at $375 per night, with its top suite running $950 per night. The architecture and interiors maintain the original homes’ residential feel while incorporating modern and traditional design elements reflective of Nashville’s character and history.

eFlyer Deals
Sep 20, 2023

Save on These Noise-Reducing Earphones for Fall and Winter Travel

A must for travelers seeking quiet on a plane or any noisy atmosphere, QuietOn’s newest launch, QuietOn 3.1, launches a limited-time sale on the product for last-minute trips this fall and winter. Originally selling for $289, QuietOn 3.1 is on sale for $50 off at $239 this Black Friday and Cyber Monday.

Why Buy Trip Cancellation Insurance?

Don’t risk losing all the money you’ve spent if you must cancel your trip at the last minute. Allianz Travel Insurance can give you:

eFlyer Deals
Sep 20, 2023

Solo Travelers Enjoy Single Supplement Waiver on Select Star Clippers Sailings

With more travelers opting to book solo trips, Star Clippers invites solo travelers to embark on one of its tall-ship sailing itineraries with a special offer. Solo travelers who book by Sept. 30 will receive waived single supplements on a variety of itineraries through 2025.