On-demand and direct communication are vital tools for reaching satisfied customers, and Marriott plans to use both in promoting a new service allowing guests to not only virtually browse and reserve activities, but also to get real-time recommendations from experts.

Marriott Moments reaches travelers by putting them in touch with more than 110,000 of the world’s top travel experiences, such as walking tours, culinary events, day tours and priority access to top attractions. Members of Marriott’s rewards program can earn points when booking these excursions, available in more than 1,000 locations around the world.

For travelers who aren’t sure where to begin searching for the perfect excursion or attraction, Marriott partnered with Facebook Messenger to connect guests with Marriott Rewards representatives to help them narrow their search. From a list of suggestions, guests can continue to use Facebook Messenger to filter the results by location, popularity, prices and based on traveler reviews.

Although the Facebook integration is helpful for last-minute tips and getting your bearings, it’s not a tool for reservations, which still must be made on the Marriott Moments website.