To cater to growth in tourism and business travel, Marriott International Inc., plans to significantly grow its presence in Europe within the next five years. The hotel company expects to sign or open 150,000 rooms across its portfolio of brands in the region by 2020, a significant increase from the 40,000 rooms it operated in 2010.
“Since 2010, we have been focused on developing strong brands across all tiers to meet different customer needs and we are seeing incredible momentum with over 34,000 new rooms opened or signed by the end of 2014,” said Amy McPherson, president and managing director, Marriott International, Europe. “This includes the introduction of four new luxury lifestyle brands to Europe — Autograph Collection, AC Hotels by Marriott, EDITION and Moxy Hotels.”
Looking forward to 2020, Moxy Hotels is slated to experience the most growth, with an anticipated 25,000 signed rooms. Eastern and Western Europe will see the strongest growth over the next two years, with more than 50 percent of pipeline growth. By the end of 2016, more than 1,000 rooms are expected to open in Russia and JW Marriott Bodrum, Turkey, will open in spring this year, the seventh JW Marriott hotel in Europe. In Western Europe, nearly 3,000 rooms are slated to open in the next two years, with strong growth expected from Autograph Collection. In the United Kingdom and Ireland, Moxy Hotels will open more than 1,000 anticipated rooms in 2016, including three hotels in London and one in Aberdeen. Central Europe is expected to experience 25 percent of development pipeline growth, with 1,200 Moxy rooms expected to open by the end of 2016.
Read This Next
Introducing
FX Excursions
FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.
#globility
Insta FeedOctober 2026
Oct 14, 2026Stay Informed on Recent and Upcoming Shifts in Airline Alliance Memberships
Airline alliances allow carriers to share resources and expand routes while offering passengers a wider choice of destinations and flights, as well as the opportunity to earn and spend frequent-flyer miles on a greater number of airlines.
Sponsored Content
GET TO KNOW TAP FORBIZ
Unlock flexible, refined business travel with TAP Air Portugal’s program, TAP FORBIZ. Developed for small, medium and large Companies, with options for corporate events, TAP FORBIZ offers exclusive advantages adapted to each type of business.
October 2026
Oct 14, 2026Time Travel: The World’s Best Aviation Museums Let Visitors Fly Into the Past
The desire to fly is lodged deep in the human psyche. Aside from the common dream of being airborne, references abound in old tales and myths. In the epic poem Shahnameh by long-ago Persian poet Ferdowsi, the fabled King Kai-Káús possessed a flying throne that was drawn into the sky and held aloft by a team of colossal eagles. Built of gold and wood, this throne craft may not have been aerodynamic in design or particularly comfortable to travel in, but it managed to bear the daring king all the way to China.
Destinations / North America
Oct 14, 2026Review: Villatel Resort Orlando
Opened March 2025, Villatel Resort Orlando is one of Orlando’s newest elevated resorts, but far more unique and private than you’ll find at many other resorts and hotels in the area. The name alone points to an experience beyond your typical hotel room or suite; here, you have the flexibility to select from a wide range of modern villas, ranging from four to nine bedrooms, as well as a series of Apartments by Marriott Bonvoy units.
Sponsored Content
The World Awaits with Turkish Airlines’ Global Access
Turkish Airlines enjoys the unique position as the airline flying to more countries than any other airline. Its unrivaled global reach is only the beginning of the experience that awaits passengers with Turkish Airlines.
eFlyer News
Oct 14, 2026Amex Announces Largest Centurion Lounge Network Expansion to Date
American Express undergoes its largest Centurion Lounge Network expansion to date across four locations. The network expansion includes a brand-new Centurion Lounge at Newark Liberty International Airport, a second lounge at London Heathrow Airport, and significant expansions of existing lounges at both Philadelphia International Airport and George Bush Intercontinental Airport.
eFlyer Lead
Oct 14, 2026Bed Bugs on Planes? Rare, But It Just Happened …
It’s a traveler’s worst nightmare: bed bugs. The insect’s name suggests they are limited to beds, meaning the worry is restricted solely to homes, hotels, vacation rentals and any other place we could possibly rest our heads. But, on planes? Well, bed bugs have and do indeed infiltrate the fabrics of even these seats, despite many of us not actually getting any rest on a plane.
Sponsored Content
Extraordinary Moments, Made to Keep
The Excellence Collection offers a curated collection of luxurious resorts across Mexico and the Caribbean, promising exceptional experiences for every guest and taste. From upscale suite concepts to a plethora of gourmet dining options, from wellness experiences to curated activities, The Excellence Collection guarantees all this and more.
October 2026
Oct 12, 2026The Quest for Quiet: Choose the Best Noise-Canceling Headsets to Suit Your Travel Style
Back in the 1990s, when I was traveling on my airline pilot father’s standby passes, there weren’t many ways for passengers to cancel ambient noise while in flight. I remember squishing and twisting little yellow pairs of foam earplugs with my fingers and letting them rise in my ears while I swirled ice around in my Pawberry Punch and ripped open a cold pouch of Delta-branded Biscoff cookies. Much has changed in travel technology since those days; and although I’ll forever miss Dusty the Delta Air Lion, I’m happy to report no more need for plastic ear foam.
ShareThis