Marriott International’s lifestyle brands are partnering with Fast Company, one of the world’s leading business media brands, to design and innovate for next generation travelers.

In keeping with the company’s commitment to constant innovation in the travel industry, the partnership with Fast Company, an organization equally committed to innovation in technology, leadership and design, Marriott looks to create memorable and enriching experiences for millennial-minded travelers, one of the fastest growing travel demographics.

“There’s never been a more creative time in the travel industry,” commented Stephanie Linnartz, global chief commercial officer, Marriott International. “Innovation abounds across our portfolio of brands that are authentic, connected and of the moment. Fast Company has always championed creativity and we’re thrilled to be collaborating with them as we take consumer experience and loyalty to the next level around the world.”

To launch the partnership, Marriott International served as the official hospitality partner for the Fast Company Innovation Festival, which brought together personalities in business, technology, design and entertainment in a series of conversations, workshops and behind-the-scenes site visits. Marriott International, as sponsors of the Design Track, created engaging experiences for attendees that highlighted its lifestyle brands including AC Hotels by Marriott, Autograph Collection Hotels, Moxy Hotels and Renaissance Hotels.

The unique partnership represents a new era in travel and accommodations, one focused on traditional luxury and amenities, along with innovative and memorable experiences and cultural immersion.