W London – Leicester Square’s multimillion dollar renovation brings guests the newest in style, luxury design and in-room technology.

The renovations will extend to the hotel’s 192 guestrooms and suites, in collaboration with Jack Irving, well-known artist and designer. The partnership will produce one-of-a-kind, immersive, in-room experiences, with the help of function-meets-luxury designs, including a  ‘techorative’ pillow.

Each room boasts its own unique design and the hotel be the first in the United Kingdom to use full DigiValet technology. DigiValet services allows guests to take full control of their stay from check-in and room temperature, music and lighting, to completely customizable settings that pair with their mood and stay preference. Guests simply use the DigiValet tablet systems upon arrival.

In partnership with Kobalt, W London guestrooms and suites now offer curated playlists for guests, showcasing local up-and-coming artists. Guests can choose new music preferences from their personal DigiValet in-room devices.

Guests can use the technology to fill out their stay, from booking spa treatments to dinner reservations, the hotel is completely connected at the touch of a button. The hotel’s unique, one-of-a-kind, custom style is meant to complement its guests own diverse interests and personalities.