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IHG’s voco Brand Continues International Expansion

Oct 15, 2019

Jeddah © Ayed Moeed Al Jedaani | Dreamstime.com

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InterContinental Hotels Group continues to expand the footprint of its new lifestyle brand, voco. Recently, IHG announced plans for new voco properties in Jeddah, Saudi Arabia, and Reading, England.

The Reading property is slated to open by the end of the year. Property plans include more than 200 guestrooms. The location provides travelers with easy access to nearby museums and gardens, as well as transport to London. The voco Reading property is the fourth voco property in the United Kingdom, following voco Oxford Thames, voco St. David’s Cardiff and voco St. John’s Solihull.

The Jeddah property is the third voco property planned for Saudi Arabia and follows the announcement of the world’s largest voco, set for Makkah. Voco Jeddah Gate opens January 2021 as IHG’s sixth overall hotel in Jeddah. The property promises nearly 700 guestrooms and a premium location near King Abdulaziz International Airport. Plans include extensive meeting and event facilities and dining options.

“We are pleased to… further expand the presence of the voco brand across Saudi Arabia. voco has been received extremely well in the country and we are encouraged with the confidence that our owners and partners have shown in the brand. voco Jeddah Gate is well located in the city and will offer a welcoming and unique stay experience to guests when the hotel open its doors in 2021,” said Pascal Gauvin, managing director, India, Middle East and Africa, IHG. “With Vision 2030, Saudi Arabia is poised for a new era of travel as the country undergoes a historic period of growth and transformation. This presents unprecedented opportunities for the tourism and hospitality industries and the kingdom remains a priority market for us. With the recent signings, across brands, we are solidifying our position as one of the largest hospitality players in the kingdom.”

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