Instead of seeing set prices for airfares, business travelers may soon face travel costs calculated separately, by individual, based on variables like frequent-flyer status and employer discounts.

Rather than pricing flights by demand or distance, as airlines do currently, companies may soon use New Distribution Capability technology to set seat prices for each individual traveler. Prices would be based on a number of factors like seat selection, baggage and travel preferences.

Travelers submit their profiles and proposed itineraries and receive offers from multiple airlines, rather than searching for competing prices.

Airlines “will move away from terms like ‘fare’ and ‘ticket’ and toward terms like ‘price,’ ‘journey’ and ‘experience,’” predicts travel industry analyst Henry Harteveldt of Atmosphere Research. The system would also be more profitable to airlines and allow travelers to pay for exactly the services they want.

“Some will be concerned, and will be right to be concerned, that consumers will struggle to understand what’s being offered,” Harteveldt says. “So it will be essential for airlines to be clear and unambiguous about what’s included in each package offered so the consumer can make a fully-informed decision.”