Carlson Rezidor announced its partnership with Sabre Hospitality Solutions to help power its global expansion plans and improve long-term growth and performance. The move will improve online brand performance and drive significant revenue via direct channels.

The new digital platform will power all of the Carlson Rezidor brands like Radisson, Radisson Blu, Radisson RED, Park Plaza, Park Inn by Radisson, Country Inns and Suites by Carlson and Quorvus Collection.

“We continually strive to improve performance and enhance our guests’ experience through technology, and we are committed to investing in technology to enable that transformation,” said Kevin Carl, executive vice president and global chief information technology officer, Carlson Rezidor Hotel Group. “Sabre’s proven ability as an industry innovator to support transformation for global brands like ours and to consistently deliver world-class, innovative solutions makes them the right partner for this important initiative.”

The agreement is one step in a multi-phased business transformation enabled by technology to position the brand for successful growth. The brand will deploy Sabre’s digital platform to provide consistency and speed to scale to its 1,400 existing properties and new properties throughout the next several years.

“Sabre’s ability to quickly deploy globally-scalable solutions is one of many critical capabilities we deliver to customers like Carlson Rezidor,” said Alex Alt, president, Sabre Hospitality Solutions.