Brussels Airlines says it will roll out new cabin interior plans on its long-haul Airbus A330 aircraft.

The airline contracted with JPA Design for new economy, premium economy and business class seating for the Lufthansa Group carrier. Other additions include revamping carpets, curtains, lighting, bulkheads and lavatories on the aircraft.

The new interiors launch at the end of 2018, with JPA Design having asked “to capture the fun and vibrant personality of the airline’s brand.”

John Tighe, design director of transport and the lead on the design project, JPA Design, said, “The user experience we’re creating is vibrant, and achieves the rare success of being on-brand upon first view, whilst having a depth of design which reveals itself as you relax in your own personal space.”

“There is a trend for many brands to talk about being ‘human’, but Brussels Airlines has been living this philosophy for many years and can truly offer a characterful and warm experience throughout, added Tighe. “‘We go the extra smile’ is their mantra and it is JPA’s mission to capture this friendly vibrancy throughout the entire cabin.”