British Airways beat out brands like Rolex, Mercedes-Benz and Apple for the top spot in the Consumer Superbrands survey. It’s the fourth time the airline completed the feat and it was the only airline in the top 20.
The list is compiled from a poll of 2,500 UK consumers who vote on more than 1,500 brands. Respondents are asked to “consider each brand in relation to their perceived quality, reliability and distinction — the three factors inherent in a Superbrand.”
Lego moved up from third to second place, and Superbrands said, “British Airways held off the Danish challenger to keep its crown, despite the challenges associated with charging for meals on short-haul flights and recent industrial action.”
“In what can only be described as a significant year of change, the UK public have very much opted for brands that represent continuity, consistency and comfort,” said Stephen Cheliotis, CEO, The Centre for Brand Analysis, which compiled the results on behalf of Superbrands UK. “Whether it is John Lewis or Cadbury, the Top 20 brands, bar a few notable exceptions such as Google and Apple, are traditional stalwarts of UK life. This is evident from consumers still favoring British Airways, returning it again as the UK’s leading Superbrand despite its recent challenges.”
Read This Next
Introducing
FX Excursions
FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.
#globility
Insta FeedDaily
Dec 13, 2024The Ritz-Carlton, Sarasota Launches Holiday Programming
The Ritz-Carlton, Sarasota invites travelers to experience the magic of the holiday season with a full lineup of festive programming.
Sponsored Content
Extraordinary Egypt
ONCE-IN-A-LIFETIME JOURNEY INTO THE ANCIENT WORLD OF THE PHARAOHS
Daily
Dec 13, 2024Rediscover Bambu Indah: Transformative Luxury and Green Beauty in Ubud’s Agrarian Riverside
Bambu Indah is a one-of-a-kind boutique hotel high on the Sayan Ridge, 15 minutes from the town of Ubud on the island of Bali in Indonesia. Surrounded by rice paddies, nestled among jungle trees and situated along the great Ayung River, Bambu Indah is an authentic nature sanctuary.
Daily
Dec 13, 2024Taste Your Way Through Japan with These Unique Experiences
Ever wanted to embark on an udon-tasting journey around one of Japan’s prefectures? How about a soy-sauce tasting on an island? Up your trip to Japan with these unique, culinary-inspired experiences, sure to leave you with a full belly and some good stories.
Sponsored Content
Royal Air Maroc Relaunches Direct Casablanca–Beijing Route, Debuts Toronto Flight
As part of its international network expansion, Royal Air Maroc will reinstate the direct Casablanca–Beijing route initially launched in January 2020 and suspended just a few weeks later due to the health crisis.
Daily
Dec 12, 2024Indulge in Holiday Decadence at London’s St. James’s Hotel & Club, an Althoff Collection Hotel
The elegant, 5-star St. James’s Hotel & Club, an Althoff Collection Hotel, rolls out the Yule Tide welcome log this season with holiday treats that include special menus, caroling, a Festive Afternoon Tea, and views from its roof gardens and private suite terraces of New Year’s Eve fireworks bursting over the city. Decorated Christmas trees and baskets of clementines adorn guestrooms and suites, and this year’s Nutcracker theme will be evident in tree ornaments, banister decorations and red-and-green nutcracker figurines greeting guests as they arrive at the hotel.
6 Raffles Hotels & Resorts for Holiday Experiences
Daily
Dec 12, 2024Orient Express Announces First-Ever Hotel
Daily
Dec 12, 2024Canne Bianche Lifestyle & Hotel Review
eFlyer Reviews
Dec 11, 2024eFlyer News
Dec 11, 2024Air France & KLM Royal Dutch Airlines Partner with Kolet for Mobile Connectivity
Air France and KLM Royal Dutch Airlines announced a new partnership with Kolet, a French eSIM technology specialist, to offer reliable mobile connectivity in more than 190 countries.
Sponsored Content
United Airlines First to Purchase Sustainable Aviation Fuel for ORD
Chicago O’Hare International Airport will soon receive sustainable aviation fuel, all thanks to United Airlines, which became the first airline to purchase SAF for use at the airport, one of the largest in the United States. Neste, a producer of SAF, will provide up to 1 million gallons of its Neste MY Sustainable Aviation Fuel. The first supply arrived in August.
eFlyer News
Dec 11, 2024Viking Names and Delivers Newest Ship in Italy
It’s been a month to remember for Viking, with the luxury cruise line announcing the name and delivery of its newest ocean ship, Viking Vela. The new boat joins Viking’s growing fleet of award-winning ocean ships and will spend her inaugural season sailing in the Mediterranean and Northern Europe.
ShareThis