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British Airways Introduces AI Cocktail Maker at Lounges in Newark, San Francisco

by Megan Hill

Mar 10, 2020

© Tupungato | Dreamstime.com

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Customers in British Airways’ lounges at Newark (EWR) and San Francisco (SFO) last month tested out an automated cocktail maker. The system involves artificial intelligence, which offers a selection of 30 cocktails dispensed through a Barsys machine, which dispenses drinks in less than 45 seconds. It was trialed in February and will be considered for more permanent use.

The airline is among the first to try out the technology. The machine allows customers to order a drink and then place a glass on a conveyor belt. The machine then mixes and dispenses the drink. The trial involved two locally inspired cocktails, called Silicon Galley and Echo-Whisky-Romeo.

Barsys founder and CEO Akshet Tewari said, while the machine “will never replace a good bartender,” it is intended to “free them up to make more complicated drinks and interact with customers.”

Ricardo Vidal, head of innovation, British Airways, said, “We are always looking at innovative ways to enhance our customers’ journey on the ground and in the air. Barsys offers a new cocktail experience and what better way to trial this technology than in San Francisco, in our newly refurbished lounge, and Newark, two of the most cosmopolitan and tech-savvy metropolitan regions in the U.S.”

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