Name: Brad C.H. Shih
Company, city: Taiwan Tourism Bureau; Los Angeles, Calif.
Number of employees: 10 in the United States and 250-plus in Taipei
Recent project: We are underway in a large public relations project, bringing Taiwan to the mainstream, with initiatives like trade shows and reaching the millennial market.
First job: Right out of university I started my career as a public servant. My first project was making Yehliu Geopark, featuring the 4,000-year-old natural sculpture called The Queen’s Head, into a well-known travel destination.
Little-known fact about you: I travel often for work, but I am truly a homebody on my days off.
What innovations/initiatives do you foresee in the industry over the next years? Focusing on millennial travelers is becoming important, and we must adjust — if not add — specialized programs to welcome them. This can include adventurous travel like cycling tours, modern hostels and updated public transport.
Best career advice you’ve received: I was once told this analogy: “Plant a happy seed and you will have a happy farm.” If you do more for society and give back to the people, the good thoughts and intentions will come back to you.
What advice would you give someone starting out in the field? Select a role you know you will enjoy for years.
Brad C.H. Shih as a Traveler
Favorite travel memory or story: In 2011 Taiwan turned 100 years old, and there was a celebration at the Yehliu Geopark. On the morning of the New Year, my family and I hiked to the top of the hillside and watched the sunrise.
One travel tip you cannot live without: Talk with the locals wherever you go. They will help you find hidden gems within the city you would never expect.
Best advice for business travelers: Use Taiwan as your hub into Asia! We are the perfect first stop or resting place for your travels into the region, with approximately 109 flight options from North America.
About Taiwan Tourism Bureau
What unique experiences can our premium travelers expect from a visit to Taiwan?
Taiwan has natural hot springs all over the island for you to discover. After a day of travel or intense meetings, the natural waters are relaxing and rejuvenating.
Tell our readers about events in Taiwan to look forward to in 2017.
Taiwan has four major events coming for 2017. The Lantern Festival, celebrating the New Year, will be held in Yunlin County. Taiwan Fun on the Tropic of Cancer (which cuts right across the center of Taiwan) is happening throughout the summer and will have concerts, triathlons and local foods. Moving right into the fall is the Cycling Festival held in locations like Sun Moon Lake through November. The Hot Spring & Fine-Cuisine Carnival runs from October through January and highlights the unique health care aspects of thermal springs and the demand for a modern, healthy diet.
What type of gourmet cuisine experiences do you recommend we try?
You must try a traditional Taiwanese breakfast. One popular choice is the fried bread roll or youtiao, which you can dip into soy milk or a sesame paste. The seafood in Taiwan is also a must-try, as it’s freshly caught off local shores and used by many of the farm-to-table restaurants popping up in Taipei.
Over the last three–four weeks, Portugal made significant strides in slowly, but surely, reopening the country for travel. As of May 18, Portugal further loosened restrictions by ending the country’s COVID-19 State of Emergency status while continuing social distancing.
United Airlines’ environmentally friendly efforts lessen the impact on local U.S. communities.
United Airlines introduces United CleanPlus, a partnership with Clorox and the Cleveland Clinic. The company is committed to putting health and safety at the forefront of the entire customer experience, and hopes to deliver an industry-leading standard of cleanliness. This partnership brings together Clorox and some of the country’s top medical experts from the Cleveland Clinic to help guide United Airlines’ new cleaning, safety and social distancing protocols.
At FXExpress Publications, Inc., we can’t wait to #ComeBacktoTravel, and we can’t wait for the travel industry and others to #ComeBacktoGT. Join us over the next several weeks as we entice you with photos from some of the places we’re most excited to visit. Take a visual journey through some of the Florida Keys’ most breathtaking sights with us, just in time for the June 1 reopening.
According to the U.S. Small Business Administration’s Office of Advocacy, small businesses create two-thirds of net new jobs and account for nearly 48 percent of the U.S. private sector workforce. And small- and medium-sized businesses outpace all other sectors as one of the fastest-growing in the United States. InterContinental® Hotels Group (IHG) goes above and beyond to create opportunities for this segment with its IHG® Business Edge program, voted Best Small- to Mid-Sized Business Program in Global Traveler’s 2019 GT Tested Reader Survey awards.
A first of its kind in the region, The Department of Culture and Tourism – Abu Dhabi launched a safe and clean certification program. The program seeks to uplift and standardize cleanliness and hygiene levels across all businesses and organizations in the tourism sector, including hotels, malls and other attractions. DCT Abu Dhabi will offer certifications that ensure compliance of standardized hygiene levels, and the program will roll out in phases, with the first dedicated to hotels.
Looking for a truly unique travel experience and considering a new vehicle? The Volvo Overseas Delivery Program is the perfect solution to create your own adventure of a lifetime. Volvo allows you to custom order your new automobile tailored to fit your needs and desires. They will fly you to Sweden to pick up your Volvo so you can drive and explore Scandinavia and Europe on your terms for up to two weeks.
Uniworld Boutique River Cruise Collection is celebrating the heroes. Travelers can nominate the unsung heroes in their lives for a chance to be selected for one of 25 complimentary, seven-night European river cruises for two through July 31.