The Museum of Illusions started in Zagreb, Croatia, in 2015. Growing in popularity, it expanded to more than 20 cities worldwide including Toronto, New York, Dallas and now Chicago. The Museum of Illusions officially opened in Chicago yesterday, but I had a private tour Thursday thanks to marketing and sales director Stacy Stec.
Located in the heart of downtown Chicago, the Museum of Illusions houses more than 80 exhibits. Billed as “edutainment,” it is designed to “tease the senses and challenge the mind.” It certainly accomplishes both. You will learn and have fun doing so. It is interactive, immersive and highly intriguing. Nothing is as it seems, and that is the fun of it.
The walls feature many depictions of optical illusions, that challenge your mind and eyes. My mind raced with questions. Which line is longer? How is that possible? Where did that go? What color is that? Some answers can be determined, but some are unanswerable. All are fun, though.
There are also many larger exhibits. The Vortex Tunnel challenges your ability to simply walk while the room spins vertically around you. The Kaleidoscope Exhibit is an unusual visual treat and a great place for a selfie. There is a Wall of three-dimensional Albert Einstein busts which follow you as you move. There’s also the Rotated Room, the Anti-Gravity Room, the Ames Room, the Head on a Platter station and several other exhibits to stimulate your senses. The staff is most helpful in explaining the illusions and giving tips to get the maximum effect.
In addition to the optical illusions being mind-boggling, they are also fantastic spots for photos. From fun to baffling to beautiful, the exhibits call for photo ops. The staff is always there to give pointers on the best angle to really capture the exhibits.
The Museum of Illusions is a fun place for people of all ages. It’s a perfect place for play but also to challenge your cognitive, problem-solving and memory skills. It was like a school science project gone wild. I had a fantastic time as Stacy guided me through the exhibits but also on my own, as I matched my eyes and brain against the challenges throughout the rooms.
Future locations are already planned for Brussels, Milan and Washington. With the increasing popularity, the Museum of Illusions will continue to expand to new locations, and that is not an illusion!
— John Wroblewski, online writer
Read This Next

Introducing
FX Excursions
FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.
#globility
Insta FeedDaily
May 23, 2025Up Your RV Game with All-Electric Luxury RV, New Gear
If you’re chomping at the bit to head into the wilderness and set up camp, we’re with you. For a dose of luxury, enjoy an off-grid adventure for up to seven days with the new Pebble Flow. With a sleek, aerodynamic futuristic profile, the Pebble Flow also boasts a dual-motor Active Tow Assist System to allow for pulling with an electric vehicle. Features include lightweight composite and sustainable materials; panoramic windows with a 270-degree view; convertible furnishings; and a modern, minimalist design aesthetic. The chef-inspired kitchen, silent HVAC system and spa bathroom provide travel comfort, and nature-inspired colors including Sky, Fern, Poppy and Sand add to the overall sense of serenity. Bonus: The Pebble Flow can sight, align and hitch all on its own, while The Pebble App and dual-motor drivetrain let you maneuver, reverse, park and position with ease.
Sponsored Content
Seoul: Your Next MICE Destination
Seoul has rapidly become a leading global MICE hub, known for its rich culture, advanced technology and strong economy. As the capital of South Korea, it offers a strategic location in East Asia and a booming cultural influence through K-pop, K-movies, Korean cuisine and K-dramas. With its vibrant atmosphere and business-friendly environment, Seoul is increasingly the top choice for MICE organizers and corporate travelers seeking connection and collaboration.
May 2025
May 23, 2025Relax, Rejuvenate and Heal at StolenTime
At the namesake luxury, 5-star all-inclusive resort in Saint Lucia, the concept of “stolen time” used to be reserved for couples escaping to canoodle, reconnect and perhaps rekindle in sumptuous accommodations during a romantic getaway on the lush Caribbean island. But when StolenTime by Rendezvous rebranded in late 2022 to welcome all adult guests and focus more on wellness, the philosophy expanded to encompass self-reflection, personal growth and enrichment. After all, time is our most precious commodity, one that’s finite and too quickly slips through our grasp; we need to find those moments that matter and make them count.
Daily
May 23, 20254 High-Altitude Hotels for Summer Travel
Travelers looking for a summer escape with less crowds and cooler temps should consider a visit to these four hotels in high-altitude destinations.
Sponsored Content
Royal Air Maroc Introduces Groundbreaking Safety Video: A Captivating Invitation to Discover Moroccan Heritage
Royal Air Maroc continues to elevate the passenger experience with the launch of its new in-flight safety video — a cinematic journey that seamlessly blends essential safety instructions with a celebration of Moroccan cultural heritage.
Daily
May 23, 2025First Zetter Hotel in 10 Years to Open in London’s Bloomsbury Neighborhood
In early 2026, Zetter Hotels opens its first hotel in 10 years in London’s Bloomsbury neighborhood. The Zetter Bloomsbury will bring Georgian charm and elegance to life across its design-forward guestrooms and suites.
Hotel Nice Beau Rivage Review
eFlyer Reviews
May 21, 2025eFlyer News
May 21, 2025Raffles Hotels & Resorts to Debut in Mexico in 2029
Raffles Hotels & Resorts will debut in Mexico with Raffles Estera East Cape Resort & Residences in 2029, marking the hotel brand’s entrance in North America. Set to occupy a stretch of unspoiled beachfront in Los Cabos’ East Cape community, which extends from San José del Cabo to Los Barriles, the resort and residences will feature 60 guestrooms and 46 branded residences in the first development phase.
Sponsored Content
Find Your Perfect Escape with Paradisus by Meliá — More Than Just All-Inclusive
Luxury travel today is about more than just beautiful accommodations — it’s about experiencing the destination. Paradisus by Meliá takes traditional all-inclusive resorts to the next level by offering indulgence with immersion, experiences and authenticity. Each resort is shaped by its location, local flavors and curated Destination Inclusive® experiences that bring you closer to the heart of the destination.
eFlyer Deals
May 21, 2025Celebrity Cruises Launches Limited-Time Sale
Celebrity Cruises’ Spring Sale is a can’t-miss. For travel now until June 2, save up to 75 percent on the second guest and get an additional $400 off per sailing.
ShareThis