FX Excursions

FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.

Beverly Hills Updates Its Image

by Elyse Glickman

Oct 1, 2018
October 2018

WHETHER OR NOT YOU FIND THE noun “icon” overused, you cannot deny Beverly Hills is full of them. Since the city’s incorporation in 1914, these symbols embody the apex of the American Dream. The signs are everywhere — literally — from the shield-shaped city limits markers to its zip code and the oft-filmed and-photographed Beverly Hills Hotel.

Like some of the celebrities who call it home (or, at least, their second home), Beverly Hills works diligently to keep up with the times, especially with numerous nips and tucks leading to its 100th anniversary. However, recent happenings provide plenty of proof it has more going for it than its looks and status.

“Our city founders would have had a hard time visualizing contemporary Beverly Hills,” affirms Mayor Julian Gold. “Even Fred Hayman, who originated the Beverly Hills ‘experience’ as one of the founders of the modern Rodeo Drive, could not have envisioned how successful Beverly Hills would become. In fact, all of the founders could never have dreamed they would be laying the foundation for ‘No. 1 Luxury City’ in the world. I think that once they got over their surprise at the tremendous growth of the region and changes in technology and fashion, they would be very pleased.”

According to Gold, Beverly Hills is still a work in progress. Construction continues on two L.A. Metro Purple Line subway stops. A recently completed rebuild of major thoroughfare Santa Monica Boulevard already improved traffic flow. An emphasis on security and safety resulted in the installation of hundreds of new security cameras, and the recent launch of a Complete Streets planning process allows the city’s thoroughfares to better accommodate autos, bicycles and pedestrians. A “fiber to the premises” program promises to bring affordable and reliable municipal high-speed internet via fiber optic cable to everyone in Beverly Hills.

Although Beverly Hills still reigns as a Hollywood hub, the definition of what makes it so is expanding, with a diverse entertainment industry, technology, and lifestyle consumer products and service companies — some, household names across the United States. These include Live Nation Entertainment, RealD, Hillstone Restaurant Group (Houston’s Restaurant), Gauge Precision Instruments, PodcastOne, Sprinkles Cupcakes and John Paul Mitchell Systems.

Blair Schlecter, director, Economic Development and Government Affairs, Beverly Hills Chamber of Commerce, affirms the commerce defining the city is still in expansion mode. “[We] look forward to welcoming more innovative firms,” says Schlecter. “For example, we will be welcoming Spring Place later in 2018. The coworking space will feature private dining rooms and a rooftop bar for up-and-coming executives and entrepreneurs.”

Beverly Hills further bolsters its updated image for visitors using impressive technical wizardry via its first 360-degree experience. Investors and business travelers can go behind the scenes at some of its hotels and businesses before heading into town, according to Julie Wagner, CEO, Beverly Hills Conference & Visitors Bureau.

“Video technology like this keeps our brand relevant,” says Wagner, who notes the video stars local influentials Caley Alyssa, Alo Yoga brand ambassador; Nicolas Bijan, vice president, House of Bijan; and Stephanie Boswell, executive pastry chef, The Peninsula Beverly Hills. “We are also encouraging social media influencers to experience offerings throughout the city and documenting their visit in their own point of view to appeal [to] a millennial audience who will be tomorrow’s investors and business travelers.”

Wagner cites Beverly Hills’s last economic impact study (2016), showing 7.4 million visitors provided more than $2.8 billion worth of economic impact. And that momentum has not stopped. Its newest luxury property, the Waldorf Astoria Beverly Hills, is the 17th hotel and fifth 5-star hotel to open its doors in the last five years, resulting in Beverly Hills having more 5-star hotels per square mile than any other city in the world.

“At these hotels, guests receive first-class service and amenities, enabling them to rest and recharge in style for the next day’s meeting or event,” Wagner continues. “The city’s business district, known as the Golden Triangle, meanwhile, features over 300 restaurants with distinctive culinary offerings, which is also a big draw for the next generation of meeting planners and event attendees.”

The Rooftop by JG and Jean-Georges at the Waldorf Astoria showcase Jean-Georges Vongerichten’s convergence of French and California-American cuisine. Montage Beverly Hills, another 5-star property, houses The Restaurant, specializing in modern American cuisine and boasting a prime view over Beverly Canon Gardens, one of the most popular outdoor event spaces in town.



Local institution Crustacean reinvented its interior design and Vietnamese-rooted pan-Asian menu this past spring. New York transplant AVRA Beverly Hills, meanwhile, brought to town its high-end Greek fare and market display, where diners can select their seafood of choice. Numerous casual-yet-elegant wine bars, such as Heritage Fine Wines and Wally’s Wine & Spirits, are suited for pleasant lateafternoon gatherings. On the West Hollywood/Beverly Hills border, young movers and shakers mingle at Boxwood at the London Hotel.

While Beverly Hills’s 100-year-plus history made its zip code world-famous, its vision for the next century promises to add even more zip to its potential as a destination.

Everybody knows and loves the hallowed fashion show runway that is Rodeo Drive. However, scenic drives drape and wrap around Beverly Hills like opera-length necklaces from Harry Winston and Tiffany & Co.

The easiest place to start an exploration of the area’s full-on majesty beyond the Beverly Hills Central Business District is the stretch of Sunset Boulevard that starts at the West Hollywood/ Beverly Hills border. It ambles leisurely west into Bel Air, Brentwood, Pacific Palisades and Malibu before ending at the Pacific Ocean.

Drive north on Coldwater Canyon Drive past Sunset, and you will eventually wind up at the western access to Coldwater Canyon Park, located near the “top of the hill” at Mulholland Drive. A favorite of local families, the green expanse includes free parking, the TreePeople nature center and a 3.1-mile hiking trail with cinematic views of the city and the San Fernando Valley.

Trousdale Estates, on the eastern edge of Beverly Hills, rolls out an interesting history of 20th-century residential architecture. However, the grande dame is the landmark Greystone Mansion, a Tudor Revival mansion on lushly landscaped grounds anchoring the neighborhood. A choice site for charity galas and A-list parties yearround, it is open to the public for tours on most other days.


FX Excursions

FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.

Explore Excursions


Insta Feed
May 17, 2024

Hawk’s Cay Resort Launches New Vacay Pup Program

For travelers who take their dogs everywhere, Hawks Cay Resort on Duck Key in the Florida Keys would be a great destination. The largest resort in the Keys has started a Vacay Pup pet-friendly program that includes an array of special amenities and experiences, including the resort's Pup Planner, select dining options, unique activities and additional features, all created to enhance the stay for guests and their pet(s).

Reconnecting the World: GBTA Convention 2023 Spotlights the Vital Role of Business Travel and In-Person Connection

In an increasingly digital and interconnected world, the Global Business Travel Association (GBTA) Convention remains an indispensable platform for business travel industry professionals seeking to make the most of the power of face-to-face connections. Taking place August 13–15 in Dallas, the 2023 GBTA Convention provides the unique opportunity for professionals and companies to join visionaries, thought leaders and industry experts for meaningful networking, cutting-edge insights and inspiring innovation.

May 17, 2024

InterContinental Dominica Offers Complimentary “Luxperiences”

InterContinental Dominica Cabrits Resort & Spa sets a new standard in luxury travel by offering premium amenities with immersive local experiences. With a demand for more lavish accommodations, hotel guests who book luxury accommodations can participate in unparalleled comfort while exploring Dominica’s vibrant culture.

May 17, 2024

Hilton’s Expansion and Openings in 2024

Hilton will expand its global footprint this year with plans to enter five new markets. The company now has more new rooms under construction than any other hotel company, with approximately one in every five hotel rooms under construction globally slated to join the company’s portfolio.

Travel Tips to Help Protect Your Health and Your Trip

Five Tips to Help Minimize Potential Travel Problems

May 16, 2024

Germany’s Museum Ritter Presents Laurenz Theinert: Missing Darkness

Based in Stuttgart, contemporary artist Laurenz Theinert moves photography into an ethereal dimension using a blend of light and his own imaginative intuition. Through Sept. 15, visitors to Museum Ritter in Waldenbuch, Germany, can immerse themselves in Theinert’s world of visual language as expressed through light and sound performances, light art, installations and photographic works.

eFlyer News
May 15, 2024

JetBlue Announces New Year-Round Service from New York (JFK) to Puerto Rico, Bonaire

JetBlue announced its first year-round, non-stop service from New York (JFK) to Bonaire (BON), providing travelers with more options in getting to the Dutch Caribbean island. The frequency of this flight is to be announced at a later date.

Hotel Indigo: The World’s Neighborhood Hotel

Part of the IHG Luxury & Lifestyle portfolio, Hotel Indigo is the world’s neighborhood hotel that celebrates how guests can discover, or rediscover, some of the most inspiring and culturally rich neighborhoods around the world. When staying at a Hotel Indigo hotel, it's not just about visiting a place — it's about being fully immersed in the neighborhood and wanting to take a little bit of it home. When traveling for business, Hotel Indigo offers a unique experience tailored to each location, making it the perfect choice to stay while traveling for work. With IHG Business Edge, travel managers have exclusive access to enticing perks, comprehensive travel metrics and carefully curated educational resources. It also includes a guaranteed discount on both business and personal travel for managers and employees, alongside an automatic upgrade to IHG One Rewards Silver Elite status after the initial IHG Business Edge stay.

eFlyer News
May 15, 2024

Qatar Airways, Cardless Debut U.S. Credit Cards

Qatar Airways’ loyalty program, Qatar Airways Privilege Club, and Cardless recently launched two new credit cards for the U.S. market. Qatar Airways Privilege Club is the first international airline loyalty program to introduce a Visa Infinite credit card in the United States. Cardless, a leading financial technology firm, is the inaugural fintech startup to introduce this card, as well.