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Banyan Tree Group Adds 5 New Brands to Multi-Brand Ecosystem

by Aoife O’Riordan

Dec 22, 2021

© Banyan Tree Group

eFlyer News

One of the world’s leading independent hospitality groups, Banyan Tree Group will increase its number of properties across 23 countries by 2025. The expansion will come thanks to the introduction of five new brands launching in the next 18 months.

Banyan Tree Group

© Banyan Tree Group

Banyan Tree Group will introduce new brands Homm, Folio, Garrya and two new brand extensions of Banyan Tree called Veya and Escape. The launch of each brand reflects a response to macro and regional trends in travel affected by the pandemic’s impact. The addition of each brand will continue to carry out Banyan Tree Group’s mission to provide regenerative and wellbeing practices across the world, from Thailand to Morocco to Mexico.

“This expanded multi-brand ecosystem fortifies our stronghold in the lifestyle spectrum in Asia, while diversifying our offerings to meet the evolving needs of diverse, affluent travelers around the world,” said Mr. Eddy See, president, Banyan Tree Group. “As an independent, mission driven company with our core DNA in wellbeing and sustainability, we define what ‘good growth’ looks like. We are committed to being an exemplar and leader in our field, inspiring better living for our guests and associates in all the communities where we operate.”

All brands will abide by a framework aligned with the United Nations’ Sustainable Development Goals called the Stay for Good program. The program centers itself around three core ideas, each one essential in maintaining Banyan Tree Group’s commitment to community engagement and partnership. The three ideas of conserving our environment, providing sustainable workplaces for employees and ensuring accountability and responsibility will work together as Banyan Tree Group launches five new brands.

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