Aloft, the innovative hotel brand for today’s tech-forward global traveler, expanded its portfolio it New York City with the opening of its property in the Financial District. Located on Ann Street a short walk from the New York Stock Exchange, City Hall, One World Trade Center and numerous global corporate headquarters, Aloft Manhattan Downtown – Financial District features 125 loft-like rooms, a buzzing social scene and a full line-up of innovative music-driven programming. The new property joins Aloft Harlem and Aloft New York Brooklyn as the third Aloft hotel in the area.

“Aloft Manhattan Downtown – Financial District marks the brand’s debut in lower Manhattan and will bring an exciting new offering to this rapidly evolving neighborhood with its leading-edge design, innovative technologies and live music offerings — all at the right rate,” said Brian McGuinness, global brand leader, specialty select brands, Starwood Hotels & Resorts. “As we approach the 100th hotel milestone worldwide, we’re on track to double the Aloft portfolio in New York City by 2018.”

Aloft remains the fastest-growing brand in the history of hospitality with 100 hotels in 15 countries. Recently marked by the openings of Aloft Munich in Germany and Aloft South Beach in Miami, the brand continues to expand in key global markets with eight additional hotels set to open by the end of this year.